| As an important category of culture,mass culture is not only an important form of cultural production and spiritual interaction in contemporary society,but also an important way for people to obtain knowledge,shape personality,and build values.The close connection between popular culture and society,while making it a huge audience,is also more directly influenced by society.In the face of the trend of pluralism of ideology and culture,the current mass culture has become more and more rich in connotation,increasingly vague in position,increasingly generalized in value,and increasingly complicated in rationalization,becoming the forefront of ideological confrontation.Value nihilism has a wide influence and great harm in itNihilism and the crisis of faith and spiritual mediocrity it has created are major challenges in the process of human modernity.Marxist classic writers and Western Marxists criticized them from the aspects of ideology,capital,and culture,and Heidegger and Nietzsche viewed them from the perspective of existentialism and axiology,respectively.Facts have proved that behind the existence form,internal logic and presentation mode of mass culture,there are susceptibility factors of value nihilism,and in the special internal and external environment,they will penetrate into the body of mass culture and present a strong degree of nihilismSpecific to the present in China,the value nihilism of mass culture presents many signs:the utilitarianization of individual belief choices is embodied in the pursuit of money first,the pursuit of sensory stimulation,and the promotion of self-personality;the diversification of social value orientation,which is embodied in the diversification of interest demands,political tendencies,and cultural forms;the secularization of ideals and beliefs,which is embodied in the vulgarization of the forms of mass cultural products,the vulgarization of the value trend of mass culture and art,and the gradual decline of the humanistic spirit of mass culture.It can be seen that in the current Chinese cultural field,value nihilism has had an all-round impact on mass culture from the surface and inside,from the inside to the outside,from top to bottom.At present,the value of mass culture in our country is nihilistic,for many reasons.First of all,the materialistic thinking brought about by the market economy has dissolved the lofty tendency of value;secondly,the Western ideology has formed an individualistic,materialistic,and hedonistic "sugar-coated shell" under the attempt of "Westernization" and "differentiation",which has penetrated into Chinese society,especially the youth group;finally,the de-authoritabilization of the mainstream media under the influence of capital logic,the collective psychology of Internet users,and the one-sided public opinion caused by the "information cocoon" have caused misleading network public opinion.All of this has led to the intensification of the nihilistic tendencies of today’s mass culture.Mass culture is an important part of socialist culture with Chinese characteristics,and the great prosperity and development of socialist culture are inseparable from the healthy development of mass culture.Therefore,for the current value nihilistic tendency of mass culture,it is necessary to overcome it from the following aspects: to build a solid foundation of faith with the lofty ideal of communism;to occupy the mainstream ideological position with Marxism;to deal with value relativism with the core values of socialism;to form a whole people’s deconstruction and resistance to value nihilism in theory and practice,and to build an "iron wall" between mass culture and value nihilism. |