Research On Digital Creative Design Of Longquan Celadon

The beauty of ancient Chinese culture has long been known in the world.Facing the rapid development of digital technology in modern society,in order to adapt to the pace of change in modern society,the inheritance and innovation of excellent traditional culture is in urgent need of innovation and obsoletion.At present,China’s cultural and creative industry is in an important period of strategic opportunities.The development of cultural and creative products is an effective way to meet consumers’ growing aesthetic awareness of national origin.However,at the present stage,the problems of creative products in the market are more prominent,such as fewer types,single form and insufficient personalized.The main purpose of this study is to explore a set of cultural and creative product design theory that can excavate regional cultural characteristics,extract artistic essence and meet consumer needs with the help of digital technology and shape grammar.Longquan celadon was created in the Jin and Jin dynasties of The Three Kingdoms and rose in the Song and Yuan Dynasties.It is a famous historical porcelain in China because of its long spread time,wide distribution of kilns and large export output.This study will take Longquan celadon as the application case,from the perspective of cultural and creative product design,to provide new ideas for the reinnovation of Chinese excellent traditional culture.The research framework of this paper is as follows: First of all,the aesthetic design development of longquan celadon,digital creative design,shape grammar in areas such as in-depth research,current research situation of longquan celadon history development,protection of the digital technology in longquan celadon,wen do detailed analysis and product performance characteristics,it is concluded that digital technology,shape grammar used in cultural creative product design process has certain feasibility conclusions.Secondly,the computer extraction algorithm is used to extract the cultural relic shape,decoration,color and other elements,and the new rules of 3d transformation are added on the basis of 2d transformation of shape grammar,so as to realize the three-dimensional reconstruction of cultural elements.Then,it explores the design methods of cultural and creative products suitable for traditional culture based on digital creativity.The above methods are applied to the practice of Longquan celadon culture,and relevant semantic material library,modeling material library and color material library are established to establish material foundation for product design.Finally,in the design department of cultural and creative products,the design direction of Longquan celadon cultural and creative products is determined through user research,in-depth interviews,drawing user portraits and other methods.On this basis,relevant materials are used for the development of Longquan celadon cultural and creative products.Research mainly through the fuzzy analytic hierarchy process(ahp)to validate the effect of product design,from the validation of numerical results,the majority of wen gen product design effect to user expectations,reflect on the basis of the digital creative product design method is feasible,and to deepen the wen gen products design and production entity.The main innovation of this study is to explore a set of cultural and creative product design methods based on the combination of digital technology and shape grammar.Taking Longquan celadon culture as an example,through design practice,consumers are encouraged to empathize with the original culture,and at the same time,new references are provided for method exploration in the field of cultural and creative product design.