On The Book Engraving Industry In Huizhou During The Ming And Qing Dynastie

The natural and human geographical background of Huizhou in the Ming and Qing Dynasties created the objective conditions for the development of Huizhou engraving industry,and the Confucian Merchant spirit is the subjective factor.The pursuit of diversified investment by Huizhou merchants and the lucrative practical interests of the book engraving industry are the direct motivation for the prosperity of the book engraving industry in Huizhou.Huizhou engraving has a perfect upstream,middle and downstream industrial chain,which has jointly formed a benign interactive pattern.In terms of market strategy,Huizhou engraving industry has established a good marketing channel based on Huizhou,relying on Nanjing and cooperating with Hangjiahu;In terms of product strategy,Huizhou engraving industry pays attention to differentiated marketing,market-oriented and audience demand centered;In terms of product quality,Huizhou engraving is of high quality,and engraving calligraphy and engraving painting have unique important artistic history value.The historical enlightenment of Huizhou book carving industry mainly includes two aspects: first,at the level of cultural industry,the industrial historical value of Huizhou book carving industry is the market consciousness of cooperation and competition,the product concept of giving consideration to craftsman spirit and artistic quality,and the practical method of paying attention to industrial ecological construction and expanding financial reproduction;Second,for the protection of today’s intangible cultural heritage,Huizhou engraved books should inherit the historical tradition of productive protection and cultural(industrial)ecological integrity protection.