Research On Online Music Socialization Of NetEase Cloud Music APP

Since its official release on April 23,2013,the Net Ease Cloud Music APP has rapidly accumulated a large number of users and developed a good momentum,becoming a rising star in the industry.In the current Internet era,social behavior is an eternal need.Net Ease Cloud Music focuses on "music + social".Compared with several other big-name music software,"social" is the biggest business card of Net Ease Cloud Music.Therefore,from the perspective of online music,this paper explores the social module of Net Ease Cloud Music,which is mainly divided into the following six aspects.The first part briefly explains the research background,significance and value of this topic,explains the literature cited in the research process,the related materials consulted,the related concepts of "music socialization" and the research methods used in the research process.The second part is mainly about the narrative of Net Ease Cloud Music APP.Through the investigation of Net Ease Cloud Music APP’s product introduction,download channels and work payment,the product content and operation of Net Ease Cloud Music APP are explained.The third part is the key part of this thesis,through the analysis of the user identity of online music social,the motivation of users to use the platform,the establishment of the music social platform,the classification of music social sectors and the characteristics of the music social platform.The online music social attributes of cloud music APP are discussed.In the fourth part,the SWOT analysis of the online music social network of Net Ease Cloud Music APP is carried out,and the advantages and disadvantages of the Net Ease Cloud Music APP in music social networking are pointed out and the opportunities and challenges it faces.The fifth part,through the analysis of four aspects of attaching importance to music copyright,promoting resource sharing;expanding UGC function,improving cloud social platform;enhancing brand effect and strengthening user stickiness;Music social optimization strategies for virtual communities.The sixth part summarizes the full text and draws the conclusion that the development prospect of Net Ease Cloud Music still has great potential.