Research On The Innovative Application Of Long Men Peasant Painting In Cultural And Creative Products

Farmer paints,It is an indispensable part of Chinese traditional folk art.It fully reflects the aesthetic taste,aesthetic ideal and aesthetic point of view of the working people,as well as the pursuit and yearning for a better life.Longmen peasant painting,as the "intangible cultural heritage" culture with regional characteristics in Lingnan,plays an important role and practical significance in promoting the culture,economy and tourism in Huizhou.At present,the research on Longmen peasant painting is more about combing the historical context of its development,but less about the innovation and development under the background of the new era.Starting with the development process of Longmen peasant painting,this paper analyzes the positioning and innovation theory of Longmen peasant painting by studying its social context and language characteristics,From the perspective of innovative design to demonstrate what kind of content is needed for the innovative development of Longmen peasant painting.Combined with the case of cultural and creative products,the author obtains the important position of innovation channels in Longmen farmers’ painting cultural and creative products,especially in the concept of inheritance and development of traditional culture and mass consumption,which needs to be used as the carrier of cultural and creative products to reflect their cultural value and economic value.At the same time,everything is developing and changing.In order to connect with the world and combine with the times,we must innovate.Taking this opportunity,we can make innovative use of Longmen peasant painting in cultural and creative products from multiple angles.