Research On Moving Poster Design From The Perspective Of New Media

The rapid development of new media technology has promoted the revolution of communication media,and changed the traditional business marketing model as well as people’s aesthetic and information acquisition habits.At present,innovative ways of information transmission are constantly emerging.In order to meet higher audiovisual needs,traditional media forms are also constantly adapting to the changes of The Times on the original basis.Dynamic posters are the extension of traditional paper posters in the era of new media.Dynamic poster as a means of design expression under the new media era,the traditional poster art form of inheritance,at the same time it also on the basis of traditional posters to further expand the information dimension,joined the animation and sound,improving the audience’s audio-visual experience,through a variety of digital media equipment for more extensive and efficient information communication.Dynamic poster art expression vivid image,has a good market development potential.Although there is a certain market in the field of dynamic poster advertising marketing,the audience is still relatively narrow.While further verifying the needs of the market,this form of artistic expression also needs to be further combined with the actual market demand for theoretical research.The design of dynamic posters is a comprehensive subject based on graphic design,integrating relevant theories of dynamic graphic design and related laws of animation design.The interdisciplinary nature determines that the design and research of dynamic posters need to combine the theories of different disciplines.In this paper,from the perspective of new media,through a large number of case studies,dynamic poster expression characteristics,components,application forms in specific media and innovative design methods.First,define the concept of new media,analyze the characteristics of information transmission in the new media era,and summarize the development trend of posters in the new media era.Then through sorting out the related concepts and development history of dynamic posters,it analyzes the technical cost and social needs to promote the development of dynamic posters.By summarizing the inheritance attribute and new media attribute of dynamic posters to traditional posters,the expression advantage of dynamic posters over traditional posters is analyzed.The new media attribute includes animation,sound,space and interaction.Then,the design strategy of dynamic posters is discussed from five aspects: graphics,text,color,layout and dynamic expression.Finally,through the study of Nike sports brand characteristics and marketing methods,analyze the current situation and breakout strategy of Chinese sports brand market,determine the brand positioning of the virtual brand "Vantux",and then carry out targeted dynamic poster design practice,to demonstrate the theoretical research results of this paper.