Research On The Spread Of Intangible Cultural Heritage "Shandong Laozi" In The New Media Environment

The intangible cultural heritage "Shandong Laozi" is a traditional opera art form in China.It evolved from the ancient lotus flower.It first appeared in the Sui and Tang Dynasties.It is a kind of local Chinese culture with a long history and a native place,with distinct local characteristics and characteristics of the times.Since the reform and opening up,with the continuous improvement of people’s living standards,"Shandong Laozi" has disappeared for a time or is on the verge of extinction.Therefore,in order to better protect and inherit "Shandong Laozi",the State Council approved the "Shandong Laozi" list on June 7,2008.Included in the second batch of national intangible cultural heritage list.With the full implementation of the rural revitalization strategy,"Shandong Laozi",as a precious local culture,has re-displayed its former glory with the support of the new media environment.This paper,from the perspective of journalism and communication,takes Yuncheng county,Yanggu County,Liangshan County in Shandong Province,and Taiqian County,Fan County in Henan Province as examples,uses in-depth interview and participatory observation methods to conduct in-depth interviews and research on representative local folk art inheritors and artists.Article as a whole to intangible cultural heritage "Shandong Laozi" in the new media environment for the spread of focus,according to Yuncheng county,Yanggu County,Liangshan County in Shandong Province,and Taiqian County,Fan County in Henan Province,The author finds five counties of visiting the basis of research results,combing the spread of "Shandong Laozi" under the new media era,for the spread of "Shandong Laozi" culture better to provide the reference.Article not only from the Angle of historical development,combing the development of the "Shandong Laozi" historically and rheology,and its form of expression and inheritance way has carried on the detailed introduction,tries to fully display in Yuncheng county,Yanggu County,Liangshan County in Shandong Province,and Taiqian County,Fan County in Henan Province,he finds the "shandong move later" in this area as a whole.At the same time,based on the intangible cultural heritage "Shandong Laozi" as the breakthrough point,the spread of the subject in the area selected representative "Shandong Laozi" transmission in-depth interviews,this paper in the current new media environment as "Shandong Laozi" the spread of the main body of the status quo and spread on intangible cultural heritage "Shandong Laozi" in the process of facing the situation.At the same time,starting from the rapid change of new media technology,the paper shows in detail the communication path of "Shandong Laozi" in the new media environment with various media as the carrier,and these communication paths with new media platform as the carrier are also abreast of the offline group communication path.Meanwhile non-material cultural heritage "Shandong Laozi" in the spread of the new media environment characteristics as "Shandong Laozi" main body into the spread of the Internet society is also more clear,in comparison,the intangible cultural heritage under the new media environment propagation path and the propagation characteristics of the "Shandong Laozi" more timely.The change of media is accompanied by a new technology,which is bound to have a deep impact on people’s way of life.However,every new thing has its inherent disadvantages,and the dissemination of intangible cultural heritage "Shandong Laozi" carried out by new media is no exception.By visiting survey,the writer discovers that the intangible cultural heritage "Shandong Laozi" exists in the spread of the new media environment,such as content distribution lack of independent and able to deep media accounts,spread the main body in the era of new media transmission fault,under the influence of spread in the new media leads to the audience left the problem such as lack of interactivity.This article through to the exist problem systematically comb,and to "Shandong Laozi" in the future how to better the development of this problem,based on the most say the spread of non-material cultural heritage "Shandong Laozi" subject conducted in-depth interviews,to draw their most real ideas and Suggestions,in order to "Shandong Laozi" in the era of new media can be transmitted more efficiently.Adopt more targeted methods and precise policies to achieve better communication effects.Overall,based on intangible cultural heritage "Shandong Laozi" in the new media environment for the spread of focus,according to Yuncheng county,Yanggu County,Liangshan County in Shandong Province,and Taiqian County,Fan County in Henan Province,the auther finds five counties of visiting the basis of research results,combing the spread of "Shandong Laozi" under the new media era so that to provide reference for the better dissemination of "Shandong Laozi" culture in the future.It also deserves the attention and reflection of relevant scholars.