Research On China’s Image Of Combating Pandemic In Net-literature From The Perspective Of "Infodemic"

In early 2020,covid-19 outbreak of the new crown pneumonia brought a painful disaster to the world people.The economic and social crises caused by the outbreak of the disease were the severe challenges faced by governments all over the world.However,the Chinese government has achieved remarkable results in the face of the "big test".The China plan to fight COVID-19 has attracted the attention and attention of the international community,and has shown the strong China strength and institutional advantages for the world,and has demonstrated the image of China as the dominant country with the superiority of the system.It has become a profound interpretation and concentrated expression of the national image in the new era.Net-literature produces and disseminates epidemic information in an official and grand narrative form different from the news media.As a product of emerging Internet technology,net-literature also participates in this process in the form of information flow.A large number of net-literature works with the theme of "epidemic" shown up,which fully shows the responsibility of literature in recording the times and writing the truth,It not only reflects the vigorous vitality and social value of net-literature as an emerging industry,but also becomes a true portrayal of national memory and national image during the combat epidemic period.Taking net-literature as the research object,this paper analyzes and studies the interactive relationship between the epidemic writing of net-literature and the construction of national anti epidemic image from the perspective of communication,combs and theoretically explains the concept of “infordemic”,net-literature and national image,and focuses on clarifying the correlation and interaction between the three.Including the complexity and instability of national image construction in the “infordemic” environment,the mainstream,utilitarian and abnormal characteristics of net-literature in the“infordemic” environment,the drive of policy,market guidance and technical support for the construction of national anti epidemic image in net-literature,and the role of net-literature in writing the national anti epidemic appearance and condensing the national anti epidemic spirit,The important value of constructing the national anti epidemic image.At the same time,the specific presentation and dissemination characteristics of the national anti epidemic image in net-literature are analyzed through the specific micro network text,and the national anti epidemic image of national unity,dare to take responsibility,positive action and people first is extracted from the epidemic writing of net-literature at different levels of the country,society and individuals,highlighting the role of net-literature in telling stories,setting models Strengthen the unique advantages of identity.Combined with the reality,in view of the shallowness and fragmentation of the epidemic situation in the writing of net-literature,reflect on the difficulties of net-literature in writing the epidemic situation and constructing the national anti epidemic image,and put forward reasonable suggestions on the external communication of net-literature and constructing the national image from the macro and micro perspectives,To guide the high-quality development of China’s net-literature and the construction and maintenance of China’s anti epidemic image in the process of cross-cultural communication.