Research On The Auction Process And Margin Management Of J Company

Art auction is a very traditional industry,most of the large domestic auction companies in the hall centralized bidding way to carry out business.In recent two years,with the rapid promotion and application of hall and network synchronous bidding auction,the traditional auction process can not well adapt to the requirements of the new era,it is necessary to make optimization adjustment.In this paper,the domestic top auction company J company as the research object,through the observation of the auction process of J company and the analysis of its historical data,found that the starting price affects the auction results of the general law;This paper makes an in-depth analysis of the existing problems in the exhibition and auction process of traditional auction companies represented by J Company,expounds the reasons behind the problems,and puts forward solutions.The main research contents of this paper include:1.By observing the auction process of J Company and studying the actual data generated by its auction,the important impact of the starting price on the auction results is found,the essential reasons for this phenomenon are further analyzed,the mixed associated value model is proposed,and the suggestions for formulating the optimal starting price are put forward.2.Analyzes the positive contribution of bidding ladder to auction and its restriction effect on auction results,demonstrates the practical significance of small price to push auction price to reach theoretical equilibrium price,and puts forward the potential risks that auctioneers need to pay attention to when using small price according to the practical operation experience of J Company.3.The problem of disjointed exhibition and auction process in traditional hall centralized bidding auction mode and network synchronous bidding auction mode is found,and a two-stage auction model is proposed to avoid such problems.4.Based on the transaction and settlement records of J company in recent years,a regression model of the relationship between historical performance times and default rate is established to predict the possibility of future default of bidders and establish a personalized margin management mechanism.