A Study Of The Problems And Countermeasures Of Movies And TV Dramas Based On Movie-Game Integration

Movies and TV dramas based on Movie-Game integration refers to the film and television drama adapted from game IP,the film and television drama showing "playing games" in the plot or promoting the plot development with games,interactive drama,or the industrial linkage between film and television and games,It has changed the traditional production mode of film and television art,reflecting the remarkable characteristics of "technology + creativity +experience".It has not only become a new landscape for the development of film and television industry,but also continuously promoted the generation of new business forms and new consumption modes of digital culture,and has become an important component of digital culture industry in various countries.However,with the further development of integration,the drawbacks of movie and television drama based on Movie-Game integration in the artistic form and industrial layout are also increasingly exposed.In terms of production,dissemination and operation situation,the two sides are merged on the surface but separated in fact.In this way,they are not only unable to deeply and continuously attract game players,but also face the risk of losing the original film and television audience due to their difficulty in providing satisfaction.With the guidance of film and television science,narratology and communication theory,this thesis adopts case study method,literature research and other research methods,from the three levels of technology production,content expression and industrial integration,it conducts theoretical interpretation and practical analysis on the innovative application of virtual production technology,the content expression of imagination consumption and game narrative,and the transformation and upgrading of digital culture industry,attempting to put forward targeted solutions for the sound development of movies and TV dramas based on Movie-Game integration.The specific chapters of this thesis are as follows:The first chapter discusses the connotation of film-game integration.This chapter mainly analyzes the connotation from the two perspectives of technology commonality and intermediality.Technology commonality is the basis of the film-game integration.The integration practice of digital technology has changed the production mode of film and television and game and made it more related.Intermediality is the cultural motivation to promote the integrated development of film and television and games,with the color of cultural determinism.Therefore,the interspersed application of film and television and games at the formal level and the shuttle movement at the content level will respond to the basic connotation of movies and TV dramas based on Movie-Game integration at the same time and support their integrated development.The second chapter makes a specific analysis on the development status of movies and TV dramas based on Movie-Game integration.Under the Internet context and the trend of film-game integration,the thinking of film and television creation has changed,and the tendency of game creation has become more and more obvious,resulting in a sharp increase in the number of movies and TV dramas based on Movie-Game integration.In response to this phenomenon,it becomes more and more important to clarify its development process.According to the evolution of Hollywood type films and domestic network literature IP adaptation,we can specifically summarize the development of movies and TV dramas based on Movie-Game integration,and divide them into three stages: the formation of popular IP adaptation,the development of multi types and multi themes,and the upgrading of innovative art forms.The combing of the development process of movies and TV dramas based on Movie-Game integration will help to deepen the exploration of its integration type and artistic characteristics,with the creative characteristics of Hollywood integration type,on the road of typed development,movies and TV dramas based on Movie-Game integration show new characteristics in technology,content and industrial integration.The third chapter focuses on the main problems faced by movies and TV dramas based on Movie-Game integration.In the process of in-depth integration of film and television and games,the problems in content production,artistic expression,industrial system,marketing communication and so on have become increasingly prominent,resulting in increasing conflicts between film and television and games in the integration development.To this end,it is necessary to accurately position the main body of film and television to integrate the development of game culture,strictly follow the narrative logic of film and television creation,actively carry out technical exchanges and vigorously cultivate the fine and specialized talents for new types of work,rely on the advantages of the Internet to change the inherent publicity mode,and extend the development and reuse of derivative industries.The fourth chapter focuses on the technical strategy of film and television virtual production,and discusses the transformation of virtual production to traditional linear film and television production from two aspects of technical principle and technical application.This chapter analyzes the new characteristics and current development status of virtual production integrating engine technology,LED screen display technology and real-time rendering technology in film and television creative production,trying to provide some guiding significance for the movies and TV dramas based on Movie-Game integration.The fifth chapter mainly describes the development strategy of the content experience of the movies and TV dramas based on Movie-Game integration.The movies and TV dramas based on Movie-Game integration under the guidance of imaginative consumption pay more attention to virtualization,wonders and games.While strengthening the user immersion experience and meeting the psychological needs of consumption,it also drives the innovative expression of film and television content,and makes the game culture such as game narrative mode and game mechanism continuously intervene in the production of film and television content,It has enriched the expression forms of film and television art.The sixth chapter summarizes the communication strategies of the integration of film and television and game industry,focusing on the height of promoting the development of digital cultural industry,and discusses the re-upgrading of the integration of film and television industry in the 5G era from a systematic perspective.On the realistic basis,the film,television and game industry has experienced several different stages of industrial penetration caused by media convergence,industrial cross driven by market demand,and industrial restructuring accelerated by economic advantages of scope,which ensures the steady upward trend of the integration development between film,television and game industries.In terms of industrial path,the development of digital cultural industry has promoted the integration and upgrading of film,television and game industries,and this transformation and upgrading has accelerated the rise of new cultural enterprises,cultural formats and cultural consumption patterns.The seventh chapter is the development prospect of movies and TV dramas based on Movie-Game integration,pointing out that movies and TV dramas based on Movie-Game integration should change the creative mode and form a new entertainment form of "film and television drama + game",so as to continuously improve the participation of fans in the economy and promote the high-quality development of movies and TV dramas based on Movie-Game integration.