Research On The Factors Affecting The Innovation Performance Of YG Company And Its Improvement Strategie

In the new modern context,innovation is the first driving force leading the nation’s development,proposed repeatedly by our country,and Guizhou province has made major decisions and deployments in recently to revitalize the ten hundred billion industries and promote relevant industries to further expand and develop.As a carrier of industrial innovation and development,the survival and development of science and technology enterprises lay a solid foundation for the development of a strong country.However,the life cycle of a company exists experiencing birth,growth,maturity,ageing and death,and the research done by many scholars has shown that the strengths and weaknesses of innovation performance management play an important role in the length of a company’s life cycle.YG is a national high-tech enterprise focusing on automotive development and a demonstration enterprise for industrial brand cultivation in Guizhou Province.In recent years,it has faced great challenges in its maturity stage after experiencing COVID-19,the global chip shortage in 2020 triggering a major price increase in the global semiconductor industry,a massive shortage of goods,the containment on Chinese chips made by the USA,and other external environmental changes.YG’s technology research and development have been maintaining a high level of capital and manpower investment,but there is still a clear imbalance between the income and expenditure in the process of converting technology into corporate performance.This is an important management issue that YG needs to address.In view of this,we analyze the relationship between government subsidies,research and investment,enterprise size and innovation performance,based on the theoretical basis of innovation performance,theoretical research on factors influencing innovation performance,enterprise development cycle theory,resource-based and knowledge-based theory according to the internal and external environment.The purpose is to dig the main influencing factors on innovation performance as the research content and propose corresponding solution measures to find the most suitable influencing factors on innovation performance at the stage of enterprise development.Also,we adjust management ideas and change management strategies in the hope that this research can provide some help to solve the problems in innovation performance of YG.