Application Of Dynamic Interactive Graphics Based On Cognitive Theory

In the age of digital media,under the influence of computer science thinking,cognitive psychology has prevailed for decades and penetrated into many fields including design research.In the field of design,EEG research focusing on the brain has become an important means to design and study user cognition.As design is closely related to psychology,cognitive psychology,as a branch of psychology,is more and more closely related to design research.Whether at home or abroad,the intervention of cognitive psychology in design research has had a lot of achievements.Cognitive psychology has had a significant impact on the object,field and method of design research.In the field of dynamic graphics and interactive design,excellent interactive situations combined with psychological cognitive theory can often make viewers have a stronger sense of inclusion and context,and have a deeper understanding of the design content.As a form of information communication,dynamic interactive graphics have developed rapidly with the continuous progress of modern media technology.This form of information transmission is rapidly winning the audience’s love,becoming the mainstream direction of the future visual design field,bringing new audio-visual experience.Dynamic interactive graphic design is a new design form rising in the background of the rapid development of new media.Based on the principles of cognitive psychology,this paper uses literature research method,case analysis method and interdisciplinary research method to start from the cognitive process of human beings,and combines the characteristics of "attention","perception","representation" and "memory" to carry out in-depth analysis and sorting out the design of dynamic interactive graphics.Combined with the existing works in other fields,this paper analyzes the advantages and shortcomings of the combination of cognitive theory.The development analysis of dynamic interactive graphics design is introduced from the perspective of dynamic graphics and interaction design,and it is concluded that the design of dynamic interactive graphics can be expanded from two dimensions,namely,two-dimensional level and three-dimensional level,corresponding to the perceptual design that affects human vision and interaction design that affects human behavior.The two have their own emphases,which together constitute the dynamic interactive graphics design.On this basis,the emotional characteristics of dynamic interactive graphics and the challenge of artistic expression are discussed.Dynamic interactive graphics have unique narrative ability and communication characteristics,which makes it more convenient for people to carry out emotional communication in virtual context.Dynamic interactive graphics design also has a wide range of application prospects and commercial value,with the rapid development and wide application of dynamic interactive graphics,its commercial value is more and more attention.This new form has evolved from the initial visual attempt to advertising application,and has become one of the important means of brand publicity.Increased consumption opportunities,created a huge commercial value.In order to realize the above higher level of communication and communication,it is necessary to further theoretical exploration and combination of excellent dynamic interactive graphics,so as to bring more superior experience to people..