| The "Internet celebrity economy" brought by the new media era provides a development mode for the historical and cultural blocks.Although some scholars are now discussing the relationship between destination image,tourism emotional experience and tourists’ perceived value,the discussion is not strong enough in the context of the Internet celebrity economy.What kind of influence relationship exists between the image of a historical and cultural blocks that combines authenticity,locality and Internet celebrity attributes,and the perceived value of tourists,which reflects the competitive advantage of the block and is closely related to the development of the block,needs to be further explored.In addition,the role of tourists’ emotional experience in this influence process needs further discussion and analysis.Therefore,it is of great significance to explore the relationship between the image of historical and cultural blocks,tourists’ emotional experience and tourists’ perceived value under the background of Internet celebrity economy,which is of great significance to the research of historical and cultural blocks and the development of historical and cultural blocks.Therefore,after reviewing the previous research,this paper establishes a research model on the influence of historical and cultural blocks image on tourists’ perceived value based on the theory of the emotional appraisal theory,environmental perception theory,perception value theory and value philosophy,and based on the Internet celebrity economy.This paper adopts a combination of qualitative and quantitative research methods to extract the dimension of the image of historical and cultural blocks,and analyzes the relationship between the image of historical and cultural blocks,tourists’ emotional experience and tourists’ perceived value.Firstly,the grounded theoretical research method is used to extract the image dimension of historical and cultural blocks from online reviews,and use this as the basis for the construction of the image dimension of historical and cultural districts in subsequent quantitative research.Later,the hypothetical model is constructed,questionnaires are distributed,and reliability validity analysis and hypothesis test are conducted using SPSS 22.0 and Amos 24.0.The research conclusions are the following four points:(1)in the context of the Internet celebrity economy,the image of historical and cultural blocks can be divided into locality image,general attribute image and internet celebrity attribute image;(2)historical and cultural blocks locality image and internet celebrity attribute image have significant positive effects on the emotional experience;(3)the image of historical and cultural blocks is an important factor affecting the perceived value of tourists;(4)emotional experience plays an intermediary role in the relationship between the image of historical and cultural blocks and the perceived value of tourists.On top of the research results of this article,the author proposes to strengthen the characteristic image attributes of the block and improve the sense of interest of tourists;Improve tourists’ emotional experience and increase tourists’ perceived value;Focusing on the concerns of tourists and improving the marketing and publicity of the block provides new ideas for maintaining the popularity of the historical and cultural blocks under the Internet celebrity economy,and improving the management,image shaping,and tourist perception value of the historical and cultural blocks. |
