A Study On The Regional Cultural Communication Of Henan Dialect Short Video

Dialect is not only a language,but also a cultural resource,which is of great value to the transmission of regional culture.As a historical and cultural province,Henan has accumulated many profound regional cultures.With the development of new media technology,Henan’s culture has also gained new communication channels,and short videos in Henan dialect are widely accepted and recognized as featured short videos.Population mobility and the new media environment are gradually changing the way dialects survive.More and more people are recording mobile short videos in dialects and disseminating them on social media,and the concept of region-wide boundaries is being broken down,making the dissemination of regional cultures such as dialects more open and diversified as well.As urbanization accelerates and cultural competition among regions becomes more intense,regional cultural communication is not only an important combination part of each region’s development strategy,but also an important factor to enhance its comprehensive strength,and short videos as a living dialect become a novel communication mode.This study will use a combination of textual analysis and case study method to analyze the communication forms,components and regional cultural communication characteristics of short videos in Henan dialect in Tiktok as samples.And through questionnaires and in-depth interviews,users of short videos in Henan dialect were interviewed to explore the regional cultural communication effect of short videos in Henan dialect.It is found that Henan dialect short videos have regional cultural communication value,carry regional cultural memories,meet the emotional needs of the audience,awaken their cultural identity and identity,and their play a positive role in regional cultural communication.This study outlines the path of Henan dialect short video dissemination under the perspective of regional culture dissemination,reveals its problems related to the dissemination of regional culture,so it is necessary to explore the feasibility strategy of Henan dialect short video regional culture dissemination,and start the scientific discussion of Tiktok short video reasonably contributing to Henan regional culture dissemination.As a product of the self-media era,Henan dialect short videos promote the spread of dialects while strengthening the cultural identity and local identity construction of the audience,thus providing reference and reference for the development or cultural dissemination of Henan through strengthening the regional cultural dissemination of Henan dialect short videos.Based on the dissemination of Henan regional culture on the Tiktok,on the one hand,it can provide a reference for the regional study of Henan image dissemination;on the other hand,it also explores the relevant content of regional culture dissemination under the perspective of dialect short video from the new media.Regional culture communication is not just a simple pile of culture,but should,on the basis of attracting attention,get rid of the long-term solidified stereotypical impression of regional image and build a profound three-dimensional regional image,which is the real value meaning of contemporary regional culture communication.