Speech Communication Competence Construction Of External Communication Hosts In The New Era

Since the 18 th National Congress,China has continuously strengthened the construction of foreign communication capacity,attached great importance to foreign communication,made systematic discussions and multi-dimensional strategic deployment in terms of foreign communication strategies,systems and forms,and China’s discourse power and the international influence of media have been enhanced to a certain extent.In the complicated international public opinion,the importance of mastering the right of discourse has become increasingly prominent.As a key part of foreign communication activities,the speech communication ability of foreign communication hosts affects the effectiveness of communication activities to a certain extent.This paper conducts an in-depth study on the speech communication ability of foreign communication hosts and proposes corresponding optimization paths.First,the article analyzes the practical significance of foreign communication presenters in the new era and summarizes their roles,further explaining their functions and identity values in both the public opinion field and content direction.Through relevant data,the article clarifies the speech communication environment faced by foreign communication moderators in the new era from three aspects: the ecological environment of international public opinion,the update of media technology,and the change of expression context of moderators.Secondly,the article analyzes the speech communication practices of Chinese foreign communication hosts through typical cases and textual corpus.The article discusses three dimensions: logical thinking,discourse skills and narrative methods.First,it discusses how to solve the problems of stigmatization of China and "double standards" in China-related reports by Western media in international public opinion competitions through critical argumentation and creative thinking.Second,the case discusses how to make good use of cooperative discourse and emotional communication to effectively enhance the power of the discourse message and establish identity and emotional identity with the Western public.Third,the article discusses how to use storytelling and interesting expressions to create multiple narrative layers of Chinese stories and enhance narrative tension.Finally,the article proposes a path to optimize the speech communication skills of foreign communication presenters.From the accumulation and grasp of international general knowledge and international communication rules,the article proposes that the speech communication of foreign communication hosts should be based on the political position of a big country,so as to enhance the global narrative power of communication hosts;from deconstructing western media discourse techniques and critically arguing civilizational dialogue,exploring the leap of logical thinking and breaking through the thinking barriers between China and the West;with the help of softening emotional expressions and storytelling narratives,exploring multiple expressions In addition,we will also explore the use of softened emotion and storytelling to explore multiple expressions,so as to enhance the effectiveness of speech communication of foreign communication hosts and thus strengthen the communication power and influence of Chinese civilization.