Research On Motion Graphics Design Based On Perceptual Fluency

The demand for dynamic graphic design is increasing in the context of the integrated media era.This project uses interdisciplinary research methods to explore the causes and roles of perceptual fluency in the process of dynamic graphic information processing.It will summarize the design strategies of dynamic graphics based on perceptual fluency and provide guidance on the principles and methods of dynamic graphic design.Firstly,this paper analyzes the different information processing processes,the composition of different aesthetic cognition,and combines the characteristics of dynamic graphic design.Combining the cognitive and aesthetic processes,the principle of dynamic graphic information processing process is proposed,and the whole paper is developed with this framework to study the characteristics of perceptual fluency in different processing stages.The principles of dynamic graphic perception,perceptual experience processing,and cognitive and aesthetic processing are refined to pave the way for the subsequent chapters to study the principles.Then,in the perceptual input stage,the factors of dynamic graphics perceptual fluency are summarized.At the graphics level,it includes clear visual weights,dynamic visual balance,and simplified visual patterns;at the graphics motion level,it includes motion paths,motion directions,and fluency of multiple sets of motion associations;at the camera motion level,it includes smooth combined camera motion;at the temporal order level,it includes clear temporal cues and reasonable temporal scales;at the audio-visual combination level,it includes complementary integration of audio-visual.The integrated rhythmic knowledge of sound,time,and motion is proposed as an important factor in the perceived fluidity of motion graphics.Second,in the stage of integration and classification of perceptual experiences.The relationship between perceptual experience and perceptual fluency was summarized from two major perspectives: content and style.The content-related perceptual experiences include human-like features,natural phenomenon imitation,animal imitation,plant imitation and living environment imitation.Style-related perceptual experiences include design background knowledge.Perceptual experiences are subject to repetition,prototypicality,and typicality.Proposing a novel design style combined with a familiar content expression is easier to process the experience and produce a perceptually fluid feeling.Again,in the cognitive and aesthetic evaluation output stage.The cognitive and aesthetic evaluation components are explored,and the way perceptual fluency works.Cognitive evaluation includes the evaluation of cognitive efficiency,user satisfaction.Aesthetic evaluation includes the evaluation of aesthetic experience,aesthetic cognition.The cognitive and aesthetic correlation evaluations were investigated by questionnaires,and it was found that dynamic graphics with novelty,familiarity,and moderate complexity have higher perceptual fluency and higher cognitive and aesthetic evaluations.Finally,the design strategies of dynamic graphics based on perceptual fluency are summarized.Design strategies based on perceptual features,design strategies based on perceptual experience,design strategies based on the cognitive law of dynamic graphics and design strategies based on the aesthetic law of dynamic graphics are proposed.This paper explores the perceptual fluency perspective and systematically studies the information processing process of motion graphics,which helps designers to produce new and interesting motion graphic design works in accordance with cognitive habits.The motion graphic design strategy based on perceptual fluency is a crossover innovation to the visual communication design method.