Introduction And Enlightenment Of Translation Of Overseas Advertising Design Works

Since the new era,our translation has introduced a large number of foreign design works,including advertising design works.Macroscopically,advertisement design is the way of expression of advertisement in the process of concrete implementation,and it is the visual embodiment of advertisement principle,advertisement planning and creativity.Moreover,in the whole advertisement dissemination process,the advertisement design is the enterprise and the consumer communication bridge,occupies the important status in the advertisement industry.With the implementation of the Chinese economic reform in1978,the education of advertisement design in our country also began,from the exploration period of the 1980 s to the mid-1990 s to the rapid development period of the mid-1990 s,as well as the mature period of the 21 st century till now,our country actively absorbs the foreign advanced advertisement design theory knowledge,and the translation and introduction of works is one of the important ways.The translation and introduction of works is an important carrier of promoting transnational knowledge exchange and a source of promoting the development and progress of human civilization,the introduction of translation and introduction of advertisement design from abroad has exerted a profound influence on the theory,discipline construction and design practice of advertisement design in our country.Based on this,this paper takes the literature analysis method and the statistical analysis method as examples to summarize and sort out the introduction of translation and introduction of foreign advertisement design works from 1981 to 2022,it also classifies and analyzes the quantity of translation and introduction and the related content of the catalogue of"Advertisement design"in the General Bibliography of China and the National Library of China,so as to understand the general situation of the translation and introduction of advertisement design works in our country,it also analyzes its influence on our advertising design circle,industry and advertising design education,points out its shortcomings in the introduction process,and puts forward corresponding solutions.Through the introduction of the background of the translation of foreign advertising design works,we can help the scholars to analyze the changes of our country's advertising design policy,education and industry in different periods from the historical perspective,also can understand the development process of our country advertisement design from the side,for some famous advertisement design master,the advertisement design theory analysis,the interpretation of the content of some representative works in translation and introduction can help the scholars to understand the content preference of the introduction of translation and introduction in our country at different stages,furthermore,the introduction of translation and introduction of advertising design works in our country has an overall grasp.Secondly,this paper expounds the positive influence of translation and introduction on our advertising design industry,academia and advertising design education,a more comprehensive account of the translation of advertising design works in different aspects of the value of communication.At last,the paper introduces the introspection of the inadequacies in the process of the introduction,and establishes the strategies and principles for the translation and publication of advertisement design,so as to bring into full play the maximum value of the translation and publication of works.