Research On The Application Of Visual Culture In The Display Of Cultural Relics

China’s archaeological sites after excavating the collection value,and many archaeologists study of history and culture,the establishment of the archaeological museum has become a cultural relics protection,historical research,culture show the development of the "trinity" module,is a major component of the current museum system in our country.With the hot export of tourism culture of archaeological site museums in China,how to improve the visual cultural effect of cultural relics in the process of display is a problem worthy of attention.Audience in the process of visiting the museum,experienced by the gaze,interactive,immersive process,presents a more thorough participation,experience,sharing characteristics,for the change in the process of these cultural relics and the emotional interaction in the process of public participation,there is a lack of comprehensive research and thinking,so this paper mainly on the modern ruins museum and the exhibition space of visual art design method combining detailed analysis and explore,correlation exploration summary and perspective innovation.This paper first analyzes and introduces the site museum and visual culture theory into three aspects: the concept definition of site museum and visual culture theory,the overview of visual communication culture,the display and communication mode of site museum to the significance of propaganda and education,Let us have a basic understanding of the site museum and the visual culture theory;Then the audience and dissemination of the site museum,It is conducive to the deep understanding of the detailed design and the needs of the audience;Then combined with the analysis of Luoziguo Site Museum focusing on the application of visual culture in the exhibition of Luoziguo Site Museum,The value of the site,the inheritance and status of the site,the inheritance and the exhibition mode of the site.Finally,this paper summarizes and analyzes the relationship between the visual culture of the site museum,the material form of visual art,the activity form of visual art,the virtual form of visual art and the behavior of the audience,and makes a new enlightenment for the development of visual culture in cultural relics display.Through research and find that cultural relics should be based on the process of exhibition,Make full use of visual culture to create sensory experiences that impress the audience,In addition to the use of traditional cultural relics,pictures,text descriptions,models,local scene restoration to layout the display,Can also make full use of sound,light,electrical technology,multimedia technology,digital technology for interactive sensory design,Let the audience see it for themselves,Personally in contact with the site object,site restoration model or prototype,So as to comprehensively and accurately display the cultural content of the exhibits,Improve the interaction level between the exhibition hall and the audience,So that the audience has a strong curiosity and desire to explore,To realize the popularization of the archaeological and historical awareness of the site museum.