Study On The Coordination Degree Of The Coupling Between Red Culture And Tourism In Nanchang City

In order to inherit the red culture,promote the development of tourism,enhance national cohesion,enrich the cultural life of the people,and promote local economic development,since 2004,the country has officially issued a document announcing the development of red tourism.The country and local governments have introduced many policies to promote the development of red tourism.With the development of the times,the government has proposed the concept of "high-quality development" since 2017,indicating that the Chinese economy has shifted from a stage of high-speed growth to a stage of high-quality development.The coordinated development of red culture and tourism is an important way to achieve sustainable and high-quality development.This article uses a calculation model of coordination degree and coordinated development degree to quantitatively measure the coupling situation between red culture and tourism in Nanchang City from 2014 to 2020.Extracted red culture indicators and tourism indicators suitable for Nanchang City,established an evaluation index system,determined evaluation standards and methods,and provided evaluation results.Research shows that from2014 to 2015,the Red Culture Index was higher than the Tourism Index,indicating a lagging type of intermediate coordinated development tourism;From 2016 to 2018,the red culture index has been consistently lower than the tourism index,belonging to the intermediate coordinated development type of red culture lagging behind;From 2019 to 2020,it belongs to the category of good coordinated development,and the red culture index is still lower than the tourism index,indicating a lagging red culture in the category of good coordinated development.In response to the integration and development of red culture and tourism in Nanchang City,this article proposes using culture to cultivate and guide various undertakings,deeply interpreting national policies and issuing strong local policies,drawing on the successful experiences of other red cities,and improving the quantity and quality of red scenic spots,and other corresponding countermeasures and suggestions,so as to achieve a high-quality and coordinated level of the integration of red culture and tourism in Nanchang.