Research On Visual Image Design Of Yantai Seafood Based On Interactive Concept

The continuous improvement of aesthetic level makes visual image design be given new tasks and challenges.People are increasingly paying attention to personalized experiences in brand image.As a coastal tourist city,Yantai is rich in seafood.Although Yantai’s marine product brands have optimized their own visual image many times,there are still problems such as poor visual image standardization,serious creative cloning,and single communication forms.Therefore,integrating the interactive concept into the visual image design of Yantai seafood brand has a positive effect on the promotion of Yantai seafood.This thesis takes the application of interaction concept in the visual image design of Yantai seafood brand as the main content,and takes the visual image design of "Joy of Mountains and Seas" as an example to explore how to integrate the interaction concept into it.The first part elaborates the purpose and significance of the research and puts forward the research innovations.The second part reviews the relevant theories,sorts out the relationship between interaction concept and visual image design,analyzes the development direction and application content of interactive visual image design,and provides theoretical support for later practice.The third part collates and analyzes the market situation and research data of Yantai seafood through field research and questionnaire survey,and analyzes the existing problems of visual image design of Yantai seafood brand.The fourth part explores the application value and design path of interaction concept in the visual image design of Yantai seafood brand.The fifth part extracts the regional cultural elements of Yantai,conducts interactive design practice on the visual image of "Joy of Mountains and Seas",and proves the feasibility of integrating interactive concepts into the visual image design of Yantai seafood brand by using dynamic IP image,mobile APP,interactive packaging,HTML5 game design and other interactive design forms.The research and practice of this topic provide new and feasible ideas for the visual image design of seafood brands,and have certain positive significance for the development and dissemination of Yantai seafood brands.