Research On Market Promotion And Expansion Of Longjiang Opera

Born in Harbin,Heilongjiang Province in the late 1950 s,Longjiang Opera is one of the youngest opera genres in China.The main reason for the birth of Longjiang Opera is that there was no local opera of its own in this black land and it emerged to meet the spiritual needs of the people of Heilongjiang,so it can also be said that Longjiang Opera is a new art form in this black land.The artistic style of Longjiang Opera is to absorb the strengths of other sister arts while remaining rooted in the black land and forming its own style.Based on the historical precipitation and rich local culture,Longjiang Opera expresses the regional folk customs and cultural connotations,making it unique among the dazzling array of local opera genres.In recent years,Bai Shuxian,as a leading figure in the local opera of Longjiang Opera,has led members of the Longjiang Opera echelon to win awards repeatedly,with several plays winning top awards in the opera world.With the constant change of the times,the survival and development of Longjiang Opera art has encountered new issues and faced multiple crises while being impacted by new cultural styles and communication methods.With the care and support of the government and the implementation of the strategy of cultural strengthening,there seems to be a tendency for the light to reappear.However,relying only on government support to obtain funds,without making rational use of and developing the market,is not a long-term solution for the development of the Longjiang Opera genre,I am afraid.How to overcome the difficulties,solve the problems in the development,and promote the Longjiang Opera to live and pass on,has become an important issue in front of the literary artists.This paper takes Longjiang Opera as the main research object and mainly adopts fieldwork method,literature study method and questionnaire survey method.Through the analysis of literature,field trips to Longjiang Opera,and questionnaires filled out by some audiences,the paper synthesizes the formation conditions and development history of Longjiang Opera,combines the artistic innovation and operation mechanism of Longjiang Opera in the market context,clarifies the artistic characteristics of Longjiang Opera,and then puts forward the author’s ideas according to the current market development and promotion of Longjiang Opera.The paper consists of four chapters.The introductory section describes the background and significance of this thesis,the current status of the study,the research method and the innovation.The first chapter introduces the natural,historical and social conditions for the emergence of Longjiang Opera,and then compares the development and achievements of Longjiang Opera from its birth to the present.The second chapter discusses the artistic innovation of Longjiang Opera in the market context,from three aspects: performance forms,choreographic techniques and repertoire works.The third chapter is about the operation mechanism of Longjiang Opera in the market context,which is outlined in three aspects:production mechanism,market dissemination and marketing of Longjiang Opera.Chapter fourth is about the dilemmas and ideas in the market development and promotion of Longjiang Opera.Through analyzing the current situation of the market of Longjiang Opera,the dilemmas in the market development and promotion of Longjiang Opera are identified,and ideas for its future market development and promotion are proposed.