| With the development of modern business activities,various emerging online shopping platforms continue to impact traditional business models and gradually change people’s shopping habits.Shopping malls are also looking for their own way of survival and development in this change.In recent years,shopping malls have exposed serious homogeneity and the surplus of business districts caused by the rapid urban development process,so that people can no longer recognize the differences and characteristics between shopping malls when they go shopping.Reduced its influence and guidance on people’s lives.Therefore,in recent years,under the fierce competition of the Internet and the market,shopping malls have gradually explored,so the integration of shopping malls and art is found here and applied to commercial spaces.Art is inherently humanistic and social,which coincides with the development of shopping malls.In the past,art forms such as art exhibitions were exclusive art spaces for art galleries,museums,and galleries.People’s diversified exploration of the spiritual level and the continuous development of business models have broken the boundaries and gradually entered the mall,forming a fusion of malls and art.The thesis is divided into four chapters: introduction and main text.The first chapter introduces questions and introduces the background and current research status of the integration of shopping malls and art;the second chapter combs the development process of shopping malls and art,and briefly states the relationship between shopping malls and art.The current situation of art integration development;Chapter3 takes Wuhan K11 Select as an example,analyzes the integration development of Wuhan K11 Select mall and art from the three aspects of art management mode,business characteristics,and integration development path of the mall,and points out the current integration development.The fourth chapter is the author’s thinking and summary of the integrated development of shopping malls and art.It mainly explains the significance and advantages of the integrated development of shopping malls and art,and proposes the future development trend of the integration of shopping malls and art.The practical exploration of the integrated development of shopping malls and art provides a useful reference. |
