Study On The Symbol Communication Of Cultural And Creative Products Of The Palace Museum

The "Chinese fashion" trend started in 2018 and has grown rapidly in recent years."Chinese fashion" has become the latest fashion and cultural trend.Local brands are capitalizing on the rising Chinese fashion trend to seize the opportunity."Chinese fashion" is a spiritual force with a long history,a minority culture based on Chinese culture.Ethnic style breaks old rules and incorporates new ones.Breaking the old traditional thinking and opening up a new cultural development situation.The culture of the Forbidden City is a key part of Chinese civilization that allows China’s superior culture to flourish.What depresses is not only the consumption of the product itself,but also the legacy of traditional cultural significance.In the corner of semiotics,we have to analyze it from the point of view of semiotics.At the same time,the research of cultural creations in the National Palace Museum has an important reference importance,contributing to the better development of the traditional culture industry in the current situation as one of the main marks of the development of the traditional culture industry..In addition,the symbols,objects and explanatory elements of the cultural creations of the National Palace Museum are interpreted according to Pierce’s semiotic theory,and the signs and explanatory elements are explored to classify symbolic activities and explore directness and dynamism.And from Pierce’s perspective,the final interpretation of the National Palace Museum’s cultural heritage items.Based on this,through new implications for the symbolic structure of cultural creations,the experience and meaning of reference for the cultural and creative development of local Chinese fashion brands in China.