A Study On The Formation And Subsequent Measurement Of Goodwill Of Listed Cultural Media Companies

In recent years,domestic enterprises have gradually increased the number of mergers and acquisitions transactions,mergers and acquisitions wave swept the whole capital market,mergers and acquisitions has become an important way to enhance the strength and competitiveness of enterprises,but also one of the necessary means to complete the upgrading and transformation of enterprises.In the merger and reorganization of enterprises,goodwill has a great impact.In recent years,several enterprises have made large provisions for goodwill impairment at the end of the year,leading to a large number of profit declines or even losses,among which the impairment of the cultural media industry is particularly serious.Cultural media companies mostly is given priority to with intangible assets,the asset light properties also determines the cultural media enterprise m&a will appear the high value,high premium,high performance pledge wait for a phenomenon,the decline in the macroeconomic situation and m&a performance pledge gradually maturing,performance promise not substandard enterprises,goodwill impairment phenomenon is also common occurance,At the same time,it has a great negative impact on the company.Therefore,for cultural media companies whose goodwill has accumulated to a certain scale,it is very necessary to study the reasons for the formation of high goodwill and solve the follow-up measurement problems.Based on the theory of signal transmission,acquisition value assessment theory,synergy theory and other basic theory,from the reasons for the formation of goodwill and subsequent measurement more comprehensively analyzes two Angle,combining the gods entertainment high business reputation formed by a series of mergers and acquisitions activity process,then make the typical cases of large goodwill resulting in huge losses.This paper analyzes the reasons why cultural media companies form a huge amount of goodwill in the merger and acquisition activities,and further finds the deficiencies and problems existing in the follow-up measurement of goodwill after the completion of the merger and acquisition activities.This paper finds that the formation of high goodwill is affected by a variety of internal and external factors,and the occurrence of large goodwill impairment may lead to various risks in m&a activities.In addition,reasonable suggestions are put forward on how to avoid the formation of high goodwill through improving due diligence and improving the current performance commitment mechanism.As for how to solve the existing high goodwill,it is important to refine the identification standard of asset group and consider the subsequent measurement method of goodwill.That is to combine the use of amortization and impairment testing methods and strengthen supervision and other aspects of the relevant suggestions.