Research On Visual Image System Design Of Cao Xueqin’s Relics In Beijing

The 14 th Five-Year Plan of Beijing proposes to promote the construction of demonstration areas of public cultural service system.Create a number of international cultural display platforms.Encourage social forces to set up museums and build a museum city.The topic is originally derived from the open practice course offered by the school.It is an actual project of Beijing Cultural Relics Bureau.Under the leadership of the tutor,I am also fortunate to participate in it.This thesis first investigates and analyzes the current situation of the development of the visual system of celebrity relics in scattered distribution in China.At the same time,it investigates the current situation of the development of the visual system of celebrities ’ former residences,memorial halls and museums at home and abroad,sorts out the current situation of Cao Xueqin ’s distribution in Beijing relics,clarifies the research direction of Cao Xueqin ’s visual image system design in Beijing relics,and combs out the research ideas and research methods.Secondly,this thesis discusses the visual image elements of Cao Xueqin ’s relics in Beijing.Starting from the concept of ’ Cao Xueqin + Beijing culture ’,this thesis analyzes the development strategy of Cao Xueqin ’s visual image system of relics in Beijing from three aspects : the construction of the logo system,the integration of the scattered points of the guide system,and the development and utilization of the cultural resources of celebrities ’ former residences.It clarifies the significance of the development of Cao Xueqin ’s visual image system of relics in Beijing,the enrichment of Red Mansion culture,Beijing culture and the construction of Beijing Museum City.Based on the design of Cao Xueqin ’s relics in Beijing,the basic systems such as logo design concept,elements,graphics,colors,and auxiliary graphics are visually identified and standardized.The application elements will cover the visual identification of signs,navigation maps,office identification systems,and cultural and creative design.The scattered distribution of Cao Xueqin ’s relics in Beijing is integrated through visual recognition.The exploration of multimedia audio-visual communication mode is integrated into the visual recognition system,and the immersive and dynamic expression mode is added to make Cao Xueqin ’s relics in Beijing recognizable.This thesis hopes that the visual image system design of Cao Xueqin ’s relics in Beijing,which is based on the construction of ’ Beijing Museum City ’,can provide new ideas and ideas for the development of celebrity relics,former residences and memorials,strengthen the construction of visual image,promote the protection and identification of celebrity relics,improve the quality of the city,and strengthen cultural self-confidence and influence.