| Since the 18 th National Congress,the Party Central Committee has paid great attention to the development of culture and tourism and,through a series of positive initiatives,has vigorously promoted the vigorous development of cultural undertakings,cultural industries and tourism.The shaping of the brand image of the red cultural tourism city is of great significance to the innovative development and dissemination of China’s city image,which not only helps to promote the connotation injection of the city image,but also effectively promotes the dissemination of the red spiritual culture.This paper is mainly based on the theoretical research related to cultural tourism,city brand image and the spirit of Jiao Yulu as the basic starting point.Firstly,the spirit of Jiao0Yulu’s time is discussed,and secondly,on the basis of research,the brand image of Kaifeng Lankao Red Culture and Tourism City is designed and practised from the perspective of visual design.Chapter 1: The background,purpose,significance and current status of the research,and the importance of red culture to the design of the brand image of Kaifeng Lankao City;Chapter 2: A discussion of the theories related to the spirit of the Jiao Yulu era and the brand image of the Red Culture and Tourism City,laying a solid theoretical foundation for the final design practice;Chapter 3: An analysis of the historical background of Kaifeng Lankao Chapter 4 is the focus of this paper: taking the brand image design of Kaifeng Lankao Red Culture and Tourism City as an example,the main process of design practice is explained,showing the application of red cultural elements with the spirit of Jiao Yulu as the central connotation in the city brand image design practice,and finally forming a set of brand image design manual for Kaifeng Lankao Red Culture and Tourism City;Chapter 5: Concluding remarks of this paper,summarising this research. |
