Research And Application Of Illustration Design For The Series "Beijing’s Non-Heritage Culture On The Central Axis

In order to achieve the great rejuvenation of the Chinese nation and to build socialism with Chinese characteristics,it is imperative to strengthen cultural construction,and as China’s traditional culture has been affected by the influence of foreign cultures,it is imperative to publicise and promote traditional culture.Beijing,as the cultural centre of China,has a wide range of traditional culture in various forms,and with the continued promotion of the Central Axis inscription,people are beginning to focus on Beijing’s traditional culture,and the intangible cultural heritage list,as a carrier of traditional culture records,is receiving widespread attention.In order to promote traditional culture,this study will create and apply a series of illustrations based on intangible cultural heritage in the context of the Central Axis bid.In this study,the author uses Beijing’s intangible cultural heritage and the central axis as the content of the study.By collating and analysing the data,the author determines the theme of the illustrations,and determines the content of the illustrations in four parts: material combination,character design,picture layout and picture content.In order to integrate the two different themes of intangible cultural heritage and the central axis,a combination based on geographical location,category and picture harmony was proposed.In order to make the most of the illustration’s promotional effect,we designed posters and creative products,including indoor and outdoor posters for different scenes,and applied the work to creative products such as stamps,canvas bags and colouring books to maximise the effectiveness of the illustrations.