Research On The Communication Strategy And Effect Of "Shenzhen Health Commission" WeChat Official Account

Health issues have always been a hot topic that people have paid attention to.In the new media environment,the WeChat public account has become an important channel for healthy communication.Among them,as the authoritative subject of spreading health information,the WeChat public account of the Health Commission has strong credibility,which is conducive to the audience to understand health information and obtain health knowledge.Therefore,how to do a good job in the healthy spread of WeChat public account of the Health Commission is a subject worth studying.The WeChat public account of the "Shenzhen Health Commission" has more than 10 million audiences.It has a wide range of radiation and has a greater influence.This article selects it as a research object,focusing on its tweets in 2021,and explores the communication strategy and communication effect of the WeChat public account of the WeChat Commission through content research method and questionnaire survey law.The introduction of the content of the article mainly explains the topic background and research significance of the article,and the current status of healthy communication at home and abroad,and put forward the research ideas and methods of this article on this basis,and finally explained the research design of this article.The first chapter first briefly introduces the research object of this article "Shenzhen Health Commission" WeChat public account,including its account attributes,development positioning,functional attributes and communication advantages.The second chapter is the analysis of the communication strategy of the "Shenzhen Health Commission" WeChat public account.Based on the content analysis method,starting from the macro-level topic construction,the topic presentation of the mid-view level,and the text analysis of the micro-level,three levels of analysis are started to analyze the communication strategy of the WeChat public account of the "Shenzhen Health Commission".Chapter 3First,through the four aspects of "reading volume","praise","number of reading",and "comment" indicators,the spread of the WeChat public account of the "Shenzhen Health Commission" WeChat public account In-depth analysis,combined with the investigation questionnaire to investigate the "Shenzhen Health Commission" WeChat public account of the WeChat public account of the audience’s cognition,attitude and behavior.The fourth chapter is based on the study and effect research of the previous article to analyze the problems in the health dissemination process of the "Shenzhen Health Commission" WeChat public account,and propose corresponding optimization strategies for these issues.