Study On The Development Of Green Agricultural Products In Qinhuangdao City

With the general improvement of people’s living standards,the demand for green agricultural products and the awareness of agricultural ecological environment protection have gradually increased.In recent years,the No.1 central document of the Central Government has repeatedly emphasized the need to promote green agricultural development.The Ministry of Agriculture and Rural Affairs,the Ministry of Ecology and Environment and other departments have given unprecedented attention and policy support to the development of green agricultural products,proposing that promoting the development of green agricultural products is an important way to achieve China’s sustainable development strategic goals.This article sorts out and summarizes the research results related to green agricultural products through literature research,clarifying and defining the connotation of green agricultural products;Analyzed the unique advantages of natural resources,location,and industry in the development of green agricultural products in Qinhuangdao City;Through research methods such as questionnaire research and on-site interviews,the basic situation of the development scale,main types,and marketing channels of green agricultural products in Qinhuangdao City was investigated,and the market acceptance of green agricultural products was analyzed based on consumer research;On this basis,this article analyzes the problems existing in the development of green agricultural products from four aspects: production foundation,brand building,quality system,and consumer market;and borrowed typical experiences from domestic and foreign countries regarding the development of green agricultural products,and puts forward relevant development countermeasures based on the actual situation of Qinhuangdao city.First,consolidate the production foundation of green agricultural products;second,strengthen the brand construction of green agricultural products;third,improve the quality supervision system of green agricultural products;fourth,improve consumer recognition of green agricultural products.It is expected to provide ideas and references for the development of green agricultural products in Qinhuangdao City,and to provide assistance for the rural revitalization of Qinhuangdao City.