Research On Experience Marketing Strategy Of G Brand Household Central Air Conditioner

Central air conditioning market is still improving as economic development and consumption levels improve and rebuild.At present,consumers are shifting to pursuing a healthy and healthy family life because of their unique functions.Therefore,as a part of the central air conditioning brand,it is necessary to convert marketing thinking positively,and it must produce the product which meets the needs of the customer,that is,the conversion of marketing thinking from the product function to the user experience marketing.G brand is one of the earliest domestic brands in domestic central air conditioning.The g-brand actively promotes marketing of central air conditioning for home use,and develops the market positively by using the experience marketing model.However,in the process of product marketing,there is a problem that needs to be solved because there is insufficient experience marketing strategy.Based on the current situation of the domestic central air conditioning industry,this paper chooses the representative Suzhou g brand flagship Experience Hall as an example to study the experience marketing strategy of G brand domestic central air conditioning.In order to find the common problems in G brand home experience marketing and provide reasonable optimization measures,so as to further improve the customer experience satisfaction and marketing level of G brand,This paper introduces the current situation of the domestic central air-conditioning industry and the development of the central air-conditioning brand G.Then,taking the representative Suzhou emblem Experience Hall as the data sample,this paper analyzes the current situation of brand experience marketing by using Schmidt strategic experience module theory(SEMs),and analyzes the data of interviews and Carnot model questionnaires to find out the problems in brand experience marketing.Next,the target market of G brand household central air conditioner is subdivided,selected and positioned.Finally,combined with the problems faced by G brand domestic central air conditioning experience marketing,this paper puts forward targeted optimization strategies,and provides specific implementation plans and safeguard measures.At present,domestic and foreign researchers have studied the marketing strategy of home central air conditioning,but the empirical marketing research of home central air conditioning is less.At the same time,I hope that the research on the experience marketing strategy of G brand home central air conditioning can provide some reference for the experience marketing of the whole industry.