Marketing Optimization Research Of Electrical Connector From A Company

With the development of China,all walks of life standardize products with high standards and strict requirements.As an important branch of electronic components,electrical connectors gradually transform to miniaturization,high frequency and high speed and integrated direction.As the world’s largest connector market,China as the world’s largest connector market,the major connector manufacturers are continuing to layout,precision combination with upstream and downstream industries,constantly deepening industrial restructuring,expand investment in order to improve market share.And the domestic market,intelligent manufacturing of high precision electrical connector dependence,the market gap is large,such as connector manufacturers can closely follow the market demand,provide suitable products,can obtain considerable market share,and obtain market recognition.The electrical connector products of A company have the history of more than 70 years,and the product quality and innovation ability have been recognized by the industry.However,in recent years,its business development in the domestic market is slow,and its product innovation is not recognized by domestic customers,but the high price restricts the development of market business.This paper takes Company A’s marketing strategy as the research object,and uses PEST model,Michael Porter’s Five Forces Model and SWOT model to analyze the domestic electrical connector market environment and the business status of company A.At the same time,based on the customer purchase intention as the research basis,based on STP and 4C theory,this paper designs the interview outline and questionnaire content,and analyzes the main problems facing the current business development,namely market segmentation and meeting customer needs.Then,with reference to theoretical knowledge,the market segments were segmented by region and application,and the personnel allocation was adjusted to improve service quality and feedback speed.Focus on target customer needs,constantly improve product support,reduce customer non-monetary costs,simplify the process to improve convenience and strengthen the construction of communication channels.And through manpower,capital,technology and organization to ensure the effective implementation of marketing management optimization.Through this research,it aims to help A company improve its marketing plan,integrate the company’s resources,reasonably allocate management costs,increase sales revenue and enhance the company’s core competitiveness.At the same time for the electric connector enterprises in China marketing strategy to provide reference.