Research On The Application Of Advertising And Painting Elements In Cultural And Creative Product Design In Shanghai During The Republic Of China Period

With the development of the times,people’s lifestyles and behavioral habits are also undergoing changes.Cultural and creative products,as important carriers,guide the development of social culture.However,currently,the cultural and creative design in China is not mature enough and lacks cultural significance.Therefore,this article focuses on the study of advertising elements in Shanghai during the Republic of China period from 1920 to 1935,and explores innovative contemporary cultural and creative design of advertising pattern elements in Shanghai during the Republic of China period.The Republic of China period was an era of intense collision and confrontation between new and old cultures.From the 20 th century to the mid-1930 s,Shanghai absorbed advanced technology,finance,industry,and the integration of Chinese and Western cultures in the wave of the times.This not only promoted the rapid development of urbanization,but also gave rise to brilliant art and culture.The visual symbols in these advertisements still have significant commercial application value in modern cultural and creative design.It has a long history and culture,as well as a dual charm of modern art and design.In terms of color use and shape construction,it also has a unique combination of "retro" and "modern",which is inseparable from the influence of Western "design concepts".It not only inherits the traditional Chinese craftsmanship culture,but also reflects the impact of Western modern civilization on Chinese visual design,and has high research value.The cultural and visual artistic value of the Republic of China period refers to the use of cultural and artistic elements such as graphics,images,colors,text,and layout to provide people with a vivid visual impression and novel advertising expression forms,while showcasing current social trends,humanistic emotions,etc.It has both dissemination and artistry,and is an important carrier for the development of modern Chinese history and civilization.The author deconstructs and innovates the elements of advertising paintings,and forms a new design language with modern design thinking and modern scene elements to convey a richer,moving,unique and diverse visual effect.Applying it to modern cultural and creative product design is not only an inheritance of the culture of the Republic of China,but also an important way to enrich modern design.