| Hydrogen fuel cell vehicles are considered by many countries,organizations and academic institutions as one of the best solutions to replace fossil fuel vehicles.Developed countries such as the United States,Germany,and Japan have raised the development of hydrogen energy to the height of their national energy strategies and launched corresponding development plans.my country has also formulated a series of policies to guide and support the development of the hydrogen fuel cell vehicle industry,and achieved certain results.However,due to challenges such as backward technology and lack of infrastructure,the market development of hydrogen fuel cell vehicles is still in its infancy.In this regard,the government has adopted corresponding subsidy strategies to increase the investment motivation of relevant enterprises and promote the industrial development of hydrogen fuel cell vehicles.Based on the above background,this paper takes different government subsidy policies as the starting point,analyzes the game behavior between the government and the main players in the hydrogen fuel cell vehicle supply chain,and discusses the optimal decision-making problem of each main body in the supply chain under different strategies.Provide reference suggestions for the decisionmaking of each node enterprise and the implementation of the government subsidy mechanism.This study takes the hydrogen fuel cell vehicle supply chain as the research object,and establishes a Stackelberg game model in which the automaker is the leader and the fuel supplier is the follower.The equilibrium solutions under the four strategies of no government subsidy,automobile manufacturer R&D subsidy,fuel supplier construction subsidy and operation subsidy are obtained by reverse induction.Finally,the impact of subsidy strategies on the optimal decision-making of each subject in the supply chain is discussed,and the equilibrium solutions obtained under different strategies are compared and analyzed.The research shows that compared with no government subsidy,R&D subsidy strategy and construction subsidy strategy will cause manufacturers to lower car prices,suppliers will increase fuel prices,and operation subsidy strategies will cause manufacturers to increase car prices and suppliers to reduce fuel sales.government subsidies will improve the level of technology research and development and infrastructure construction of hydrogen fuel cell vehicles,but different strategies have different impacts on the two;the three subsidy strategies can all increase the market demand for hydrogen fuel cell vehicles and the profits of supply chain members,but the operating subsidy strategy is the most effective in improving both.Therefore,relevant entities should adjust their optimal decisions according to different government subsidy strategies to meet consumer demand and maximize their own profits.In the context of government subsidies,exploring the impact of different strategies on the decision-making of each subject in the hydrogen fuel cell vehicle supply chain is of great significance for promoting the development of my country’s hydrogen fuel cell vehicle industry and the choice of the government’s optimal strategy.The research shows that when the government provides subsidies to automobile manufacturers,it directly reduces the cost pressure of the manufacturer’s technology research and development,and can maximize the level of automobile technology research and development,which is conducive to meeting the vehicle performance needs of consumers and increasing the profits of automobile manufacturers.Similarly,the level of infrastructure construction can be maximized when the government provides construction subsidies to fuel suppliers.In addition,when the government formulates different subsidy strategies,it should make corresponding strategic choices according to the development of the hydrogen fuel cell vehicle industry and make dynamic adjustments according to the development stage. |