Research On The Integration Path Of G Company’s Cross-border M&A From The Perspective Of The Global Value Chain

In recent years,under the guidance of the "going global" national strategy,an increasing number of Chinese enterprises have been participating in international division of labor and cooperation through cross-border mergers and acquisitions,actively integrating into the global value chain.However,multinational corporations from developed countries always occupy the top of the global value chain,with high commodity value-added and profit margins,while multinational corporations from developing countries are at the bottom,with low commodity value-added and profit margins.With the increasing frequency of cross-border mergers and acquisitions,how to effectively integrate after the merger has become a problem that every Chinese acquiring enterprise needs to consider.G Company is a domestic private automobile enterprise that frequently conducts cross-border M&A activities.It has successively acquired foreign famous automobile-related enterprises such as A,B,and C,and has achieved a qualitative leap in product competitiveness,brand influence,and other aspects through integration after the merger.This article takes G Company’s cross-border M&A events as a starting point to conduct in-depth research on the integration path and company value changes after G Company’s cross-border M&A,and analyzes the integration path after the merger,providing a certain reference for how other Chinese enterprises can effectively integrate after cross-border M&A.This article mainly uses case study method and index analysis method to discuss the process of G Company’s cross-border M&A from the perspective of the global value chain.It summarizes the characteristics and reasons of the acquisition,analyzes whether the integration after the acquisition has created value for the company,and whether it has achieved a climb to the high-end of the global value chain.Finally,it summarizes the integration path of G Company’s cross-border M&A by combining the G Company’s M&A case and performance.Through this study,the experience of G Company in the process of cross-border M&A integration is summarized,providing reference and guidance for cross-border M&A integration of other Chinese enterprises.The results of the study show that after experiencing multiple M&A events,G Company finally created enterprise value by upgrading technology,enhancing brand advantages,unifying corporate culture,and integrating human resources,and achieved a climb to the high-end of the global value chain.This study has certain reference significance for cross-border M&A of Chinese enterprises.