Research On Household Brand Design Under The Theory Of Restorative Environment

In the post-epidemic era,the uncertainty and insecurity of social life cause people continuous tension,anxiety and panic,which is an urgent problem to be solved.A large number of data surveys show that more than 60% of young people choose to be alone in the face of high psychological pressure,and have the need to restore their physical and mental health to the home environment.The theory of restorative environment belongs to the category of environmental psychology and is often used in environmental design.It refers to the environmental setting that can restore and update the physical and mental resources and abilities that human beings consume constantly.However,the core argument of this theory is directed attention to recovery,and the evaluation method of four psychological dimensions can inspire designers to guide the design through the theory of restorative environment,and to restore the functional value of household brands and products.This paper first combs the four dimensions of the theory of rehabilitation environment: decompression theory,attention recovery theory(ART),core concept and evaluation,and finds that the concept of directed attention can be used to guide the design and can be used for the evaluation and verification of rehabilitation benefits.Then the analysis of the design language such as shape,color,material and emotional design in the healing home design provides the basis for the output of the design principles.It is divided into three levels,namely,sensory stimulation healing,interactive feedback healing,and associative linkage healing,and further summarizes the theoretical model of the needs of each level.At the same time,combined with market research,the design strategy of building a resilient home brand is proposed,which is to build IP image to convey emotion,combine digital media marketing,and create multiple interactive experience.Finally,the brand is positioned according to the user survey,and the design practice of restorative home brand is carried out from the three design perspectives of brand image,interactive experience and functional products.Finally,verify the practical and theoretical effects through the recovery benefit evaluation method proposed in the previous article.To sum up,this paper innovatively discusses the application of the concept of restorative environment in household brand design from the perspective of theory and practice,establishes the principles and strategies of restorative household brand design,and provides new solutions and ideas for household brand design based on users’ psychological needs.