Research On The Market Expansion Tactics Of S Power Generation Enterprises Under The New Situation

The proposal of the dual carbon goal will further promote the transformation of China’s power energy structure and low-carbon development process.In this process,the new energy industry,due to its low-carbon and sustainable attributes,has ushered in significant development in China,bringing enormous opportunities to new energy enterprises,and also making industry competition increasingly fierce,bringing enormous challenges to market expansion."Enterprise S is deeply engaged in the new energy industry.If it cannot solve the problem of market expansion,it will affect the subsequent expansion of the new energy market and the healthy development of the enterprise.Therefore,it is of great significance to propose targeted market expansion and improvement strategies for Enterprise S.".This article conducts research through six parts.The first part is a research on the domestic and foreign theoretical overview of the low-carbon development of the electricity market and the expansion of the new energy market;The second part is to elaborate and analyze the concepts and processes of low-carbon economy,sustainable development theory,market expansion related theory,and new energy expansion;The third part is based on the PEST analysis method to analyze the macro environment of S company,analyzing political,economic,social,and technological factors,and concluding that the development potential of S company’s new energy industry is still enormous;At the same time,based on the current electricity market and new energy development,combined with existing policies and causal analysis methods,predict the development prospects of new energy,and analyze emerging industries in the new energy field;The fourth part is based on the specific situation of Enterprise S,analyzing its strengths and weaknesses through SWOT analysis,sorting out its market expansion strategies and facing internal and external issues;Analyze and explore the industry and competitiveness of Enterprise S,identify its position in the new energy industry,evaluate its competitiveness,and provide direction for the formulation of subsequent market expansion strategies;The fifth part is to discuss the improvement of S enterprise’s market segmentation,target market and market positioning through STP research,study the market expansion mode,differentiated development tactics,forward-looking layout tactics and other aspects,and propose the improvement tactics of S enterprise’s market expansion,aiming at improving its market expansion capability,aiming at the current competitiveness and expansion tactics of S enterprise;The sixth part proposes safeguard measures from the aspects of team building,system guarantee,decision-making mechanism,and management mechanism,and analyzes and predicts the improved management and economic effects,which has certain theoretical significance and practical value.