Research On Financial Performance Evaluation Of Yutong Bus From The Perspective Of Stakeholders

With the rapid development of economy and the increasingly fierce market competition,the relation between enterprises and stakeholders is getting closer.However,in recent years,the relation is deteriorated for the reason that enterprises ignore the need of stakeholders,which may do harm to the management status of enterprises.As a result,enterprises must put stakeholders’ demand first and take good care of it to realize sustainable and stable development.How to meet the stakeholders’ need at the very highest level? How to build up a good relation with stakeholders to improve enterprise financial performance? All of those are the current hot topics,attracting widespread attention.As the representation of bus manufacturing industry in China,Yutong Bus is faced with drastic changes of external environment under the new energy vehicles subsidies policy.In order to maintain good financial performance,Yutong Bus needs to satisfy the demand of diverse interests groups in daily operations.Against this background,,this paper firstly collects and analyzes literature about enterprise performance evaluation,drawing a conclusion that stakeholders are closely linked to performance.Secondly,this paper shows that all stakeholders are crucial to enterprises from theoretical point of view.Then,it gives some relevant information about Yutong Bus and stakeholders.Finally,according to the seven level of financial indicators for stakeholders,this paper makes the transverse comparison and the longitudinal comparison against enterprises,accessing the financial performance of Yutong Bus by SPSS software and factor analysis to build a model of financial performance evaluation.After in-depth study,there are four main elements which lead to the unsatisfactory financial performance of Yutong Bus:shareholders,suppliers,customers,and government.Based on this,this paper provides three suggestions aiming at evaluation result:First,Yutong Bus should increase profitability to strengthen the core competence.Second,the company should have good cooperation between suppliers and manufacturers.Third,it should pay more attention to government.The whole analysis not only provide an effective reference for the future development of Yutong bus,but also provide a reference for the performance improvement of other manufacturing enterprises.