Research On Marketing Strategy Of M Automobile Power Company

After nearly two decades of development,consumer markets in the automotive industry have entered a stable development period from a period of rapid development in recent years.The growth rate of market demand has gradually slowed down.The development stage of rapid prosperity of the domestic automobile industry has passed,ushering in a period of steady progress,removing the dross and taking the essence.The powertrain industry chain owned by vehicle manufacturers monopolizes the vast majority of the market,while the rapidly developing new energy industry is also constantly eroding the market of gasoline powertrain enterprises.Moreover,with the continuous penetration of national policies and the concept of sustainable development,the transformation of energy and power with renewable energy as the core driving force is irresistible,and traditional gasoline engines will eventually be eliminated.Traditional powertrain enterprises not only need to maintain their market share in the current volatile market environment,but also need to conduct transformation and upgrading guided by the new market environment and market development,so as not to be eliminated from the market.Under the above background,this paper takes M Automobile Power Company,a traditional powertrain enterprise,as the research object,adopts the methods of literature analysis,comparative analysis and statistical analysis,and on the basis of reference to domestic and foreign literature,uses PEST theory as a tool to analyze the marketing environment of M Company.Supported by STP theory and 4P theory,segments the market of M Company,selects target customers,and formulates the marketing strategy of M Company from four aspects: product,price,channel and promotion.Finally,in order to ensure that the marketing plan will continue to play its role,targeted measures such as strengthening talent team construction,strengthening internal process control,strengthening product cost control,and strengthening quality management are proposed.Based on the multiple perspectives of M Automobile Power Company’s development environment,business entities and marketing strategies,this paper conducts a multi-dimensional analysis and research on M Company’s marketing,summarizes and summarizes the marketing strategies and safeguard measures of M Company’s products,provides reference for similar independent automobile power assembly companies to formulate marketing strategies,and also supplements the research content in the field of automobile power assembly marketing.