Analysis Of Investment Strategy Performance Of Sungrow Power Supply Company Based On ESG

Promoting green development and promoting the harmonious coexistence of human beings and nature is a national concern,as well as a concern of society and thousands of people.Under the management of green development governance,while demonstrating the economic benefits achieved by an enterprise’s investment strategy in activities,it must also assume corresponding responsibilities,including but not limited to environmental responsibility,social responsibility,and corporate governance responsibility.As the wind vane of China’s green development,the photovoltaic energy industry is not subordinate to other industries in the investment strategy of green governance.One of the most important reasons for this is the attention paid by the photovoltaic energy industry to the ESG concept,which comprehensively covers the three aspects of environment,society,and corporate governance,to better help companies improve their investment strategies in the social environment and achieve better performance.This article takes the investment strategy of the photovoltaic energy company Sungrow Power Company as a typical example,and analyzes the impact of the ESG concept on the company’s investment strategy and performance at home and abroad through the method of literature research.It is found that most of the empirical analysis is conducted,with fewer case studies.Therefore,with the support of the case analysis method,based on relevant theoretical foundations such as sustainable development and synergy effects,and with the ESG concept as the background,the investment strategy of the case company was analyzed first,and then the performance of the case company from its three levels was analyzed with the support of the quantitative analysis method.The results of the investment strategy performance based on the ESG concept were obtained,thereby helping enterprises to improve their green governance and social responsibility performance,Enhance the performance of enterprises and enhance their core competitiveness,helping investors better understand the enterprise and invest more effectively.Through research,it can be found that,first of all,from a macro perspective,the motivations for ESG based investment strategies of enterprises include environmental factors,social factors,and corporate governance factors.From a micro perspective,the most important motivation at the environmental level is the control of environmental policies;The social motivations include the needs of the public,the oppression of social competitors,and the supervision of institutional organizations;The motivations of corporate governance include the reform of green technologies and products and the promotion of long-term economic benefits;Secondly,the specific measures taken by Sunshine Power’s investment strategy in this context are also divided into three aspects:The first is investment in product technology,including R&D innovation management,R&D investment,and product technology innovation.Generally speaking,it is the combination of technology and innovation.The second is investment in the creation of green supply chains,including construction and management.The third is investment in low-carbon emission reduction,including carbon emissions and energy management,as well as environmental protection and green behavior.The research conclusions can help guide other enterprises to adopt green investment strategies driven by environmental,social,and corporate governance drivers in the process of corporate development,and take financial related measures to improve governance performance,complementing and improving investment strategic behavior in a green context.