Research On Customer Credit Evaluation Of ZD Company

With the rapid development of the capital market,credit transactions in China are becoming increasingly common and the scale of credit continues to grow.Since there is no unified customer credit evaluation standard in China,major enterprises and institutions urgently need to establish a set of customer credit evaluation systems sui Tab.for themselves.Continued operation in the credit market,on the other hand,to prevent credit risks and improve capital efficiency.Therefore,this thesis is problem-oriented,through the discovery and summary of the loopholes and problems of ZD company’s current customer credit evaluation system,analysis of ZD company’s business model,business characteristics,customer and market situation evaluation model classification,with the help of the theoretical basis of credit rating and domestic and foreign research division and evaluation,the use of questionnaire method,empirical analysis method for index selection,and finally through the 5C evaluation method 2.Chromatography analysis method,etc.to construct customer credit evaluation models for different sales operations,so as to optimize the customer credit evaluation system of the unit,and at the same time put forward several targeted suggestions from the aspects of system improvement,institutional settings,process control,daily monitoring,etc.,to ensure the s Tab.operation of the system,realize the continuous and s Tab.development of sales business,and prevent credit risks.The theoretical significance of this study is that this thesis comprehensively and systematically constructs the customer credit evaluation system from the perspectives of theory,method,model,index,monitoring,etc.,and expands the research scope of customer credit evaluation.The practical significance of this research is that the research conclusions of this thesis can provide scientific ideas and methods for ZD company’s customer credit evaluation,and also provide reference and reference for the customer evaluation of related enterprises.