Enterprise Value Evaluation Of Mango Supermedia Based On Modified DEVA Model

With the rapid development of the Internet video industry,leading Internet video enterprises such as i Qiyi,Tencent Video,Mango TV,etc.,have formed a strong market competitiveness with their own scale and content advantages,especially after the emergence of the new crown epidemic,online video platforms have accelerated the vigorous development of the Internet video industry.Since 2016,due to the strong supervision of the cultural and entertainment industry,the Internet video industry has also faced the problem of transformation.In addition,due to the limitations of Internet video companies,that is,although the income is high,the market value is considerable,and the number of users is very large,the profitability of the industry is not very ideal.Therefore,it is necessary to evaluate the value of Internet video enterprises and find an effective valuation model that can promote the vigorous development of Internet video enterprises.Through literature research,data analysis,case studies and other methods,taking the Internet video industry as the research object,by collecting,sorting out and summarizing the relevant literature on Internet video industry research at home and abroad,combined with the development characteristics of the industry itself,Mango Super Media is selected as the representative of Internet video head enterprises,conducts case analysis,conducts in-depth analysis of its valuation method,optimizes and corrects its value model in combination with the characteristics of user value,and uses the revised and optimized valuation model in the research object.Compare and analyze with other valuation models to determine whether the model can be applied to the valuation of Internet video enterprises after optimization,and on this basis,put forward relevant countermeasures and development strategies for the Internet video industry and its mango supermedia.