Research On The Transformation Of Brokerage Business Of HL Securities Hunan Branch

In recent years,brokerage business,the basic business of securities brokerages,has been under the influence of commission liberalization and the entry of Internet securities into competition.As a result,the commission income of agent trading has been declining,the profit space has been shrinking,and the competition has become extremely cruel.On the other hand,with the rapid accumulation of wealth of domestic residents,people’s demand for financial planning has gradually become urgent and diversified.Under the background of this new era,securities firms must take the initiative to find a new way for the development of brokerage business,shape a more reasonable customer structure and income structure,and change the single channel income into income through service and management breakthroughs to achieve their own value.Based on the relevant literature on enterprise transformation,brokerage business transformation and wealth management,through successful cases at home and abroad and combined with practical work experience,this paper analyzes the problems faced by HL securities Hunan branch from the internal and external environment,and evaluates the deficiencies faced at this stage from the aspects of customer classification management,financial science and technology application,product system construction and investment advisory service ability,Give targeted suggestions on transformation and breakthrough under the new situation of wealth management.It is hoped that the research on the brokerage business transformation of HL securities Hunan branch can bring feasible ideas and methods to the development of the company’s brokerage business in practice.