Resarch On Value Creation And Effect Of Haier Zhijia Under Data Empowerment

In digital economy era,data has become important resource for enterprises.Through mining and utilization of digital technology,enterprise’ s organizational structure,innovation mode and productive operation mode transformed,leading to fundamental changes in the way of enterprise value creation,which was the only way for enterprises to achieve high-quality development in the new era.Therefore,it is of great significance to study how data enables enterprises to create value.In this paper,Haier Zhijia was selected as a research case,which has made outstanding achievements in digital transformation in the home appliance manufacturing industry.It was studied on Haier Zhijia’ s value creation foundation,process and effect under data empowerment.Article combed research literature at home and abroad,with enterprise value theory and enterprise value creation theory as the theoretical basis.Also the article extended basic value theory to the enterprise value theory and enterprise value creation theory under data empowerment and build the value creation basis-value creation process-value creation effect under empowerment as the case study framework.In this paper,it was found that under the support of digital technology capabilities,digital technology and product integration to achieve product intelligence.Through the construction of HOPE innovation platform,COSMOPlat,Haida Source and other digital platforms,the platform enterprise organization structure has been formed and intelligent products were connected through the digital platform,thus forming Haier Zhijia ecological network system.The platform’ s organizational structure broke the organizational boundary,integrated internal and external resources into the platform,realized the automatic allocation of resources through internal and external information interaction and formed the unique organizational flexibility ability,resource allocation ability and innovation ability of Haier Zhijia.These capabilities functioned in R&D,design,manufacturing,procurement and sales links,optimized the internal links of the value chain,established the value chain and external links,improved enterprises operational efficiency,and gradually moved towards high-quality development track.Under data empowerment,the effect of Haier Zhijia value creation was reflected in the financial performance and non-financial performance.In terms of financial performance,its income has a good growth rate,steady and strong income structure,high income gold content,strong asset operation ability,steady improvement of operation and management efficiency.In terms of non-financial performance,Haier Zhijia has stable R&D investment,remarkable innovation achievements,steady growth of market share,recognition of market long-term value,gradual improvement of ecological value system,steady growth of per capita income,and the per capita salary leading the industry.Therefore,the study of Haier Zhijia value creation under empowerment will have a positive reference significance for other enterprises.