Research On CC Automobile Co.,Ltd.new Energy Vehicle Competition Strategy

With the development of society,global energy issues and environmental protection issues have become more and more acute,and the development of a low-carbon economy has been paid more and more attention by countries all over the world.of cleaning.At the same time,my country’s energy vehicle market has developed rapidly,mainly manifested in the sharp increase in vehicle sales and the rapid development of vehicle ownership.In view of this situation,many negative impacts have been produced,such as excessive energy consumption and more and more serious environmental pollution.Disordered traffic order and frequent traffic accidents,etc.,among them,the problems of energy consumption and environmental pollution are the major obstacles to the development of the automobile industry.In this context of development,we have to find a feasible solution,which is widely recognized and feasible for the development of the new energy vehicle industry,and new energy vehicles provide an opportunity for the sustainable development of my country’s auto industry.In recent years,the new energy automobile industry has continued to develop,and my country’s automobile industry is also facing various transformation problems.Market demand,on the other hand,the attractiveness of products to consumers and the sense of use of consumers should not be underestimated.In the new market environment,the customer-oriented business model is widely accepted,so the operation of enterprises Strategies should also be changed with market changes.Therefore,special attention should be paid to how my country’s new energy vehicle companies can improve their competitiveness in order to win the love of consumers and ultimately gain a certain market share in new fields.This paper improves the development of the new energy automobile industry by studying the following aspects.First,it makes an indepth analysis of the current situation of the new energy automobile industry.Second,it expounds the macro development environment of the new energy automobile industry and the policy system of the entire industry.Finally,,analyzes the positive significance of the external environment to the development of the new energy automobile industry.In view of this,this paper takes CC Auto Co.,Ltd.as an example,and uses Porter’s five forces model and PEST analysis method to find out the opportunities and threats brought by the external environment of CC Auto Co.,Ltd.in the development of new energy vehicles.;And combined with the key links of the value chain unique to the new energy company,a comprehensive analysis of the internal development factors of CC Automobile Co.,Ltd.is carried out,and finally it is concluded that the company has obvious advantages and fatal development problems in the development of new energy vehicles.In addition,this study analyzes the company’s business strategy through SWOT analysis,and finally gives the corresponding development plan,focusing on the analysis of the company’s strategic positioning,strategic goals and strategic choices and other aspects of CC Auto Co.,Ltd.Analyze the company’s new energy vehicle competition strategy and give corresponding suggestions,mainly to help the company solve the problems of inaccurate grasp of its own advantages and insufficient use,overcome the company’s disadvantages in the development of new energy vehicles,seize all development opportunities,and eliminate development.Finally,it is also an important step for the implementation of the strategy,from the grasp of the policy and the development of the new energy market,the optimization of the human resource system and corporate culture,and the technical research and development of CC Auto Co.,Ltd.to product In addition,the improvement of the marketing level and service level of CC Automobile Co.,Ltd.is also an important aspect that cannot be ignored.This article elaborates on the above aspects and finally proposes safeguard measures.