Financial Analysis Of KES Shares Based On Harvard Analysis Framewor

Since the reform and opening up,China’s transportation infrastructure construction has made a major leap,the comprehensive three-dimensional transportation network has been continuously improved,and the transportation infrastructure construction has shifted from high-speed development to high-quality development.With the overall growth of transportation infrastructure construction slowing down,the transportation survey and design industry has entered a mature period,and the competition in the industry is intensifying.Since its initial public offering in 2017,GSDC has been in a state of rapid expansion,and the scale of the enterprise has been expanding.However,with the changes of internal and external environment,various risks of GSDC have gradually emerged,and the development has encountered bottlenecks.At this critical moment,traditional financial analysis based on financial data is difficult to fully reflect the true situation of the enterprise.However,the Harvard analytical framework combines financial information and non-financial information for analysis,which makes up for the shortcomings of traditional financial analysis and can provide more effective support for management decision-making.Based on its 2017-2021 annual report and other public information,this article uses the Harvard analytical framework to conduct a comprehensive financial analysis of GSDC from the four dimensions of strategy,accounting,finance and prospect.Firstly,starting from strategic analysis,the PEST analysis model,the SWOT analysis model and the Financial Strategy Matrix are used for analysis.Secondly,in the dimension of accounting analysis,the quality of accounting information is not only judged by analyzing changes in the important accounting policies and accounting estimates,but also judged by analyzing key accounting subjects.Then,on the basis of strategic analysis and accounting analysis,the financial situation is evaluated through financial statement analysis,four capabilities analysis and Du Pont analysis.Finally,this article analyzes the industry prospects,the enterprise prospects and risks.Through analysis,this article finds out that GSDC has problems such as inaccurate strategic positioning,weak scientific and technological innovation ability,unreasonable financing method,project investment decisions needing to be optimized,poor management of receivables and slow expansion of markets outside the province,and puts forward targeted suggestions such as adjusting strategic positioning,strengthening scientific and technological innovation investment,exploring diversified financing models,optimizing project investment decision-making mechanism,strengthening customer credit management and strengthening brand building.The purpose is to provide references for the development of GSDC and other enterprises in the industry.