Research On The Innovative Design Of The Visual Image Of Domestic Brands Based On The Integration Of Culture And Touris

In recent years,with the prevalence of the China-Chic,consumers’ cultural selfconfidence and sense of national identity are rising day by day.Chinese traditional culture has been widely concerned and pursued.More and more Chinese goods are returning to the market,making Chinese goods brands gradually glow with vitality and vitality.Chinese brands such as Li Ning and Bai Queling are transforming and upgrading by means of cultural marketing and cross-border co-branding,and gradually reshaping their brand image.However,there are still many domestic brands that have not found their own development path,and there are problems such as brand aging and weak communication.Taking Shanghai Hero Gold Pen Factory Lishui Co.,Ltd.as an example,based on brand positioning and from the perspective of brand development,this paper chooses the perspective of cultural and tourism integration to explore the innovative method of "Hero" pen brand visual image.Firstly,the paper introduces the theory of cultural and tourism integration,the innovative design theory of brand visual image,and discusses the feasibility of cultural and tourism integration of Chinese brands in combination with the development status of Chinese brands.Through the interpretation of these theories,it provides deep and solid theoretical resources and foundation for further research of the article;Secondly,through questionnaire survey and market analysis,in-depth consumer groups and insight into consumer needs.Investigate the "Hero" pen products and packaging,and analyze the brand from the cultural and regional perspectives;Then,according to the theory and brand analysis in the previous article,it summarizes the innovative design strategy,principles and methods of the "hero" pen brand visual image under the integration of culture and tourism.Finally,through the creation of brand visual symbols and the use of local regional elements,the brand design style and concept are sorted out and presented in visual image.This paper uses the theory of cultural and tourism integration and brand image innovation design to guide the brand upgrading of "Hero" pens in the context of consumption upgrading and other times,and hopes to promote the development of cultural and tourism integration industry in Lishui while creating the brand visual image.How to develop and utilize the characteristic culture of tourist attractions,grasp the rising tide of Chinese products,and promote the innovation of the visual image of Chinese brands is a problem that we need to consider urgently.