Research On Development Strategy Of Automobile Business Of A Financial Leasing Company

Financial leasing is an important branch of the financial industry,it is through decades of development in the domestic,more and more by the large number of individual consumers and corporate consumers accepted.However,more and more capital entering into the financial leasing trade,the number of financial leasing enterprises has shown a geometric increase in ten years.The relevant regulatory departments of the financial leasing industry are paying more and more attention.The various industries standard and tight policy are coming.In this situation financial leasing enterprises are facing more and more competitors and how to find the development strategy suitable for their own characteristic’s development tactics is important.A Financial Leasing Co.,Ltd.is a wholly-owned state-owned financial leasing enterprise.At the end of 2015,this enterprise has basically established its main business direction as the financial leasing of the automobile industry.This paper chose A financial leasing limited company(Company A for short)as a research object.Based on theories related to development strategies,combined with the operating status and industry status of Company A itself to conduct deep analysis,strive to provide a suitable development strategy for it,also provides reference for the development of other financial leasing industry of the same kind.This paper mainly adopts literature study、quantitative analysis、monographic study and so on to conduct a study.First,The relevant theories and document involved in the research are sorted out and build the theoretical basis of the study;And then,PEST model and Porter’s Five forces model are used to analyze the macro environment and industry environment of the current domestic financial leasing automobile business and the operating status of A financial leasing company to find out the problems in Company A and the causes of the problems;Again,the SWOT analysis tool was used to find the development strategy for Company A and the VIRO model was used for cross validation,and come up with Company A should give full play to the three competitive advantages of the group’s internal industrial advantages,its own broad layout and A large number of stocking customers to confirm the company’s business development strategy.Finally,on the basis of confirm the company’s business development strategy enact concrete content,and from the human resource,corporate finance,technology empowerment and improvement of the risk management system four aspects to guarantee the landing and implementation of development strategies.This paper researching Company A automotive business development strategy,from the relevant theory combined with business practice,According to the research conclusions,targeted giving the specific plans for business development strategies.The conclusion and research process can play a certain reference for financial leasing enterprises,especially small and medium sized financial leasing enterprises,in the increasingly fierce competition in the process of operation.