| At present,China is in the historical intersection period of "two hundred years".As we all know,the automobile industry has long been an important industry for income generation and an industry with very high technical requirements.At present,the main automobiles in the world are still dominated by Europea n and American countries,Japan and South Korea.However,with the continuous development of new en ergy technology,the new energy vehicle industry has also become a sunrise industry.In recent years,the new energy vehicle industry has developed rapidly,with the trend of "sweeping the world",and China’s n ew energy vehicle enterprises have sprung up.However,in the process of development,we should still be alert to danger in times of peace.We should not ignore its existing financial risks,and do a good job of id entification,evaluation and analysis in time,And timely formulate control measures in combination with t he overall situation of the industry and its own situation.In view of this,this paper first describes the application research of big data in enterprise financial ris k control based on the definition and connotation of financial risk at home and abroad and the theoretical r esearch results of financial risk management,and summarizes the main research theories,contents,ideas a nd innovations of this paper.Secondly,the qualitative and quantitative analysis methods are adopted to an alyze the financial risk of company a,and the PESTEL method is used to analyze the industry background of the new energy industry where company a is located,obtain its preliminary financial risk characteristic s,and summarize the conditions and advantages of using big data to control financial risk from a technical point of view.Thirdly,use big data to build the financial risk management and control system of new ene rgy vehicle enterprise a,including the establishment of financial risk evaluation,early warning and decisi on-making system.Finally,the application practice of the difficulty of establishing the financial risk evalu ation system,including determining the content of financial risk evaluation,the construction and applicati on of financial risk evaluation model,and the application comparison of evaluation model.Select 185 ne w energy vehicle enterprises as data research samples,select reasonable financial indicators,build an ente rprise financial risk evaluation model based on factor analysis,summarize the current financial risk resear ch status and financial characteristics of new energy vehicle enterprises,horizontally compare the average scores of the selected target enterprise a and the industry,and obtain more comprehensive results in comb ination with non-financial index data analysis,Summarize the financial risk evaluation results of company a,summarize the current financial risk weaknesses and existing problems of company a,and then find ou t the weak links that cause the financial risk of company A. |