Analysis Of Car-sharing And Sales Modes Of Electric Vehicle Manufacturers Under The Influence Of Car Restriction Policies And Driving Range

The use of electric vehicles(EVs)to replace fuel vehicles(FVs)is an important way to save energy,reduce emissions and control air pollution.Compared with FVs,EVs have the advantages of zero exhaust emissions and low noise,but they face problems such as higher purchase costs,limited battery life and inconvenient charging.In response to the high purchase cost of EVs,some electric vehicle manufacturers have carried out service-oriented transformation,providing car-sharing services in addition to the sales business.The car-sharing business aims to promote the promotion of EVs by meeting the needs of consumers for short-and medium-distance travel,but it often faces challenges such as high operating costs,excessive assets and long profit cycles.With the changes in cruising range and the improvement of charging facilities,how electric vehicle manufacturers should evaluate the impact of car-sharing business and whether it is more beneficial to add car-sharing business are issues that need to be studied urgently.In order to control traffic congestion and air pollution,many cities in my country have restricted the use of FVs and limited or no restrictions on electric vehicles.With the gradual decline of government subsidies,compared with FVs,the policy of convenience for EVs has become an important follow-up policy.To a certain extent,it can make up for the limitations of its short driving range and inconvenient charging,aiming to reverse the disadvantage of EVs in the use link.Therefore,this paper considers the situation that EVs are not restricted and FVs are restricted,and the loss caused by fuel vehicle restriction to consumers(referred to as “fuel vehicle restriction loss”)reflects the impact of the restriction policy.What impact the loss of fuel vehicle restriction will have on the promotion and application of electric vehicles and their competition with the fuel vehicle market needs further research.Compared with FVs,EVs have lower endurance and difficulty in charging,which has become an important factor restricting the promotion of EVs.Improving the driving range of EVs aims to reduce the charging inconvenience of consumers and reduce the dependence of EVs on charging facilities,thereby saving consumers time and costs in the use process,but often increases the production cost of EVs.Could increasing range boost electric vehicle sales?Does the cost coefficient of charging time affect EV pricing? The above questions are also the focus of this study.Based on the above,this paper not only analyzes the electric vehicle manufacturer only sells(Benchmark)and operates both sales and car-sharing business(Scenario S)in a monopoly environment,but also analyzes the electric vehicle manufacturing in a duopoly environment that competes with fuel vehicle manufacturers The retailer only sells(Scenario D),and operates both sales and car-sharing leasing business(Scenario E),revealing the impact of fuel vehicle limit loss,vehicle driving range,and charging time cost coefficient on the decision of price and sales under these four scenarios,analyzing the conditions for operating car-sharing business,and provide guidance and suggestions for electric vehicle manufacturers to optimize pricing decisions and choose business models.The research conclusions are as follows:(1)Electric vehicle manufacturers should consider the unit operating cost of joining the car-sharing business when choosing a business model.When the cost is small,the manufacturer should choose a single car-sharing business;when the cost is large,the manufacturer should choose to only sell or operate both sales and car-sharing business according to the relationship between the demand thresholds.(2)In terms of fuel vehicle restriction loss,this paper finds that the optimal selling price and sales volume of EVs(FVs)increase(decrease)with the increase of fuel vehicle restriction loss.This shows that the government’s policy of restricting the use of FVs has a certain effectiveness in restricting the use of FVs and promoting the promotion of EVs.(3)In terms of the impact of driving range,this paper finds that increasing driving range can increase the optimal selling price of EVs,but not necessarily increase the sales of EVs.When the marginal cost of range is small,the higher the range,the higher the sales of electric vehicles.This suggests that manufacturers should not blindly increase the driving range of vehicles,and should also consider whether the increase in driving range brings higher cost-effectiveness.(4)In terms of the cost coefficient of charging time,this paper finds that in the duopoly environment,when the driving range is small(large),the price of EVs decreases(increases)with the increase in the cost coefficient of charging time;,EV sales decline(increase)as the cost coefficient of charging time increases.This shows that the driving range can make up for the inconvenience of charging to a certain extent.At the same time,the government should seize the dividends of the fuel vehicle restriction policy to indirectly promote the promotion of electric vehicles.To sum up,this paper analyzes how to promote the promotion of EVs from the perspectives of service-oriented transformation of electric vehicle manufacturers,fuel vehicle restriction policies,and vehicle driving range.The impact of fuel vehicle limit loss,driving range,and charging time cost coefficient on the pricing and sales of EVs in the environment helps electric vehicle manufacturers to make more scientific and rational decisions.