Research On The Impact Of Green Finance Cognition Level On Carbon Reduction Investment Decision Of High Carbon Enterprises

The country attaches great importance to the goal of "carbon reduction" and has introduced a series of policies to promote the achievement of the goal.Green finance is the main force in promoting the achievement of the "carbon reduction" goal,and the actions of managers in response to carbon reduction policies determine the achievement of carbon reduction.Based on this,it is of great practical significance to study the impact of green finance cognition on investment decisions for carbon reduction in high carbon enterprises.The innovation of this article is the integration of finance and psychology.The main focus is to study what actions will be taken and what actions will be taken in the market economy after the implementation of green finance policies.Ultimately,we will focus on the impact of these actions on carbon emissions reduction,and analyze the root causes behind these actions,in order to trace our views and understanding of green finance policies.This research logic,from the innovative perspective of psychology,answers the mechanism behind carbon reduction actions.The innovative research method adopts a binary regression model to analyze the research data,with "managers’ understanding of green finance policies" as the independent variable and "managers’ willingness to invest in green finance" as the dependent variable,to conduct data analysis and empirical research.The research method is consistent with the research topic and content of the article,ensuring the scientific and reliable nature of the research.This article follows the research approach of "building theoretical foundations,proposing theoretical hypotheses,conducting empirical analysis and verification,and proposing countermeasures".Combining empirical analysis and theoretical analysis,it delves into the impact of green finance cognition on carbon reduction investment decisions of high carbon enterprises.In the binary logistic regression analysis of the impact of green finance cognition on green finance investment willingness,Its independent variable is What kind of enterprise do you belong to? What is your position in the company? Has your company already engaged in green finance? How is your company’s business situation? Do you understand green finance policies? What do you think of the current green finance policies? Do you think green finance policies can bring potential profits for enterprises to make green investments? Do you think green finance policies can help enterprises achieve longer-term development Exhibition? Do you think green finance policies can help achieve the goal of carbon reduction These nine cognitive indicators;The dependent variable is a binary variable,and the willingness to make carbon reduction investment decisions.And the empirical analysis partially confirms the hypothesis that "green finance cognition affects the willingness to make carbon reduction investment decisions".The research in this article confirms from both theoretical and empirical perspectives that "green finance cognition affects carbon emission reduction investment decision-making" is the core link and key mechanism of the research framework of "changes in green finance institutional arrangements-green finance institutional cognition-green finance investment decision-making willingness-green finance investment behavior-carbon emission reduction institutional effectiveness",It also demonstrates that the implementation of green finance policies can effectively help transition enterprises achieve the goal of carbon reduction.Therefore,it is necessary to start from shaping the correct understanding of green finance in transition enterprises and stimulating the willingness to invest in green finance during the transition period,and play the role of green finance policies in achieving carbon reduction in transition enterprises.The theoretical achievements studied in this article can enrich the research achievements in related fields.The practical value of this study lies in promoting the enthusiasm of enterprises to respond to green finance policies in carbon reduction,and achieving the goal of "carbon reduction".